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Strengthening Membership Retention and Engagement: Leveraging Alliance Management in Industry Technology Alliances


As technology continues to rapidly evolve, industry alliances play a pivotal role in fostering collaboration and driving innovation. At the heart of successful industry technology alliances lies effective alliance management. At the heart of successful industry technology alliances lies effective alliance management.

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Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

Thus I wondered “Can AI replace Alliance Managers ?” Can AI Replace Alliance Managers? In a rather straightforward, high volume type of partnerships, such as those we find in channels, jobs might be easily replaced by AI than in true, value creating strategic alliances. The difference? The difference?


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Partner Prospect: Crafting the Blueprint for Strategic Alliances


For instance, if a company identifies a weakness in its distribution network but spots opportunities in new markets, it may set objectives focused on expanding its reach through strategic alliances. Open communication channels should be maintained between partners to address any issues or concerns promptly.

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4 Tech Industry Trends Impacting the IT Channel

Channel Insider

As the IT landscape evolves beyond the well-known technological advancements in AI, cybersecurity, and remote work, broader trends are silently and profoundly reshaping the channel. By seizing these opportunities, channel partners can distinguish themselves in a competitive marketplace.

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Video: Friend or Foe? Top Tech Execs Weigh in on Cloud Marketplaces in the Channel

Channel Insider

Kicking off Channel Partners Conference & Expo, a panel of respected technology executives discussed whether or not cloud marketplaces have a place in the IT channel. When cloud marketplaces first emerged from major hyperscalers in recent years, channel solution providers worried they may be a new form of competition.

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The Five Traits of an All-Star Alliance Partner


In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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6 Types of Channel Partners: When Each Is a Good Fit


Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.