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How to be pirates in the navy

Stellar Partnerships

Corporate partnership executives are just like pirates in the navy. What you’re doing with corporate partnerships is driving innovation. Non-profits are constrained by regulations, legal obligations, ethical standards and donor expectations. What’s it like being a pirate and how can you thrive?

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GETTING THE BOARD ON BOARD

Be Partner Ready

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership. It’s your job to educate them. This fear is justified. Hailey Cavill-Jaspers

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Start small, but get started

Stellar Partnerships

We know plenty of organisations that would love to have corporate partnerships but somehow haven’t got started yet. There has never been a better time to develop corporate partnerships. The corporate sector desperately needs your help with a range of business challenges and delivering on the community’s expectations.

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Measure for measure

Stellar Partnerships

Non-profits make the same mistake when trying to measure corporate partnerships. How does that play out when measuring the success of corporate partnerships? It’s fair that non-profits are keenly interested in receiving cash from corporate partners, but money is not always the thing that achieves mission success.

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5 recommendations for effective partnership agreements 

Remarkable Partnerships

The agreement should not allow for any ambiguity, should use everyday language, and only use legal terminology when needed. Include your partnership objectives We often see that agreements aren’t a collaborative process. This will make sure the company is serious about your partnership and will reassure your senior management.

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Hello from the other side: Cobram Estate Olives

Stellar Partnerships

Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both business development but also managing multi-year quite complex partnerships with large corporates like Woolworths. A strong business case is essential.

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Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). I spent six years with that organization working on affiliate, influencer, and corporate partnerships.