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5 mistakes to avoid when building corporate partnerships

Remarkable Partnerships

So, here are our five recommendations of mistakes to avoid when building corporate partnerships: 1. The goal of a first meeting is to secure a second meeting, so sending a proposal stops the opportunity to build a strong relationship, and to truly understand the potential of a long-term strategic partnership.

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Our 2022 highlights 

Remarkable Partnerships

” Supporting Student Minds to seize larger corporate partnership opportunities in 2023 and beyond. We also created big goals for existing partners which will support the development of more strategic partnerships. Delivering a powerful corporate partnership proposition workshop in person with Young Enterprise.

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Hello from the other side: Cobram Estate Olives

Stellar Partnerships

Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both business development but also managing multi-year quite complex partnerships with large corporates like Woolworths.

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5 insights from a first transformational partnership

Remarkable Partnerships

We are delighted to share with you the key insights from this partnership that you can apply to your own practice. Like many charities, the charity in this partnership had never truly focussed on corporate partnerships. They moved from pitching one-year, reactive opportunities to multi-year strategic partnerships.

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CORPORATE FUNDRAISING JARGON BUSTER

Remarkable Partnerships

Corporate foundation – many companies will have a set bank account/structure for their corporate giving, such as the Avanti Schools Trust We largely recommend that these are handled by trust fundraisers, as they are managed much more like a foundation than they are a company. Corporate Partnership – a corporate-charity partnership is?a

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Five ways the corporate agenda has changed in 2022

Remarkable Partnerships

The cost of living crisis, the war in Ukraine, and the continuing effects of the coronavirus dictate the corporate agenda. To build ambitious corporate partnerships, your charity needs to respond to this shifting agenda. Consequently, corporates are typically partnering with fewer charities more intensely.

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Five Due Diligence Recommendations

Remarkable Partnerships

Corporate partnerships have the potential to deliver significant value, both financially and in-kind for your charity. This means that an outdated view of brand or company, will no longer be the reason to veto an opportunity for a long-term strategic partnership.