18 Top Influencer Marketing Agencies in 2024
A 2006 survey found that 70% of adolescents dressed and behaved under the influence of a celebrity.
Celebrity influence doesn’t end with teens; fans—both teens and adults—of social media influencers are very loyal, and influencers enjoy high trust from their committed fans.
It makes sense that another survey found that 92% of consumers trust an influencer more than any other method of advertising.
Even Chinese people, who previously always placed their trust in elders and leaders, today look to celebrities as a symbol of knowledge, trust, and aspiration.
In fact, it would be safe to say that social media influencers hold a lot more influence on consumers than do celebrities.
Word of mouth = most effective form of advertising
That said, we know that word-of-mouth advertising has always been more powerful than any other form of advertising. This is where influencer marketing agencies come into the equation as the most profitable (and easiest) way of strategizing, sourcing, managing, and monitoring influencer marketing campaigns.
Discovering influencer marketing
In this article, we’ll dig a little into influencer marketing and then provide the top influencer marketing agencies to use in 2024.
What is an influencer?
An influencer is someone on social media that has anything between 10,000 and 50,000 followers.
With regards to marketing, an influencer translates into a person who is highly trusted and who has tremendous influence over the buying decisions of your target audience.
To back up that statement: In 2019, more than 50% of consumers made purchases based on influencer input.
An influencer is a celebrity in their own right, but their fans find them to be more credible than traditional celebrities. The difference between a traditional celebrity and a social media influencer is that, while a traditional celebrity is often someone involved in politics, sport, music, or entertainment, a social media influencer can be popular in any industry, such as business, health, life coaching, and so on. They’ve earned their trust from fans because, in most cases, they offer something of value. They’re well-known but also relatable, whereas we can’t really say that about celebrities.
Funnily enough, a social media influencer doesn’t usually plan to become an influencer, it normally happens organically as they demonstrate their passion for something and people start to follow because the person has tapped into some kind of emotion.
Examples of high-ranking social media influencers
A typical example is Khaby Lame, a gaming video creator, who is known for his short comedy clips and sarcastic storytelling as he points out how people complicate simple things. With 79.8M followers on Instagram alone, he is the most followed Italian influencer on TikTok and Instagram.
His facial expressions and quiet, sarcastic demonstrations earn him the adoration of millions around the world. People connect with his character and sarcasm.
The point is that influencer marketing works so well because it unites people on an emotional level.
Retail (B2C) influencers look a little different from B2B influencers and tend to live on different platforms (B2C lives on Instagram while B2B resides on Twitter mainly). But B2B influencers also generate loyalty from their fans, mostly due to the educative and inspirational value they provide.
Let’s take Joanna Wiebe, a conversion copywriter and creator of Copyhackers. On Twitter, she has a massive following of 42.9K. Her tweets provide a mix of education, inspiration, and relevant reflections.
What is an influencer marketing agency?
Essentially, an influencer marketing agency connects brands and influencers. These agencies came into being because it is not easy to reach out to someone who is in high demand, and getting a response is cause for celebration.
The value of influencer marketing agencies is that they are connected with influencers and make it easy to increase engagement with those who would be a good fit for your brand.
In addition, influencer marketing—although highly effective—is complex and requires the right technique to work. When you’re dealing with busy influencers, you don’t want to mess up while you have their attention. An agency helps to ensure this won’t happen.
What does an influencer agency do?
The right influencer agency can mean the difference between the success or failure of your company’s influencer marketing strategy. An influencer agency:
Performs research about your business in order to set up a client profile. This is key, because even if you have an influencer with millions of followers, if the fit between your business and their followers doesn’t match, it will be a waste of time and effort.
Helps develop a strategy between your business and the influencer. Again, if this phase is lacking, your marketing efforts are likely to fold.
Normally uses some kind of data platform to identify the best influencers for your brand.
Performs time-consuming tasks, such as managing the entire communication process between your brand and the influencers approached. This saves you a lot of time because almost half of influencers reject three out of four proposals.
Acts as the connection between your brand and influencers. Dealing with influencers daily is their core business, so they know the best ways to approach and deal with them. More importantly, they usually have a database of influencers that they work with so it’s a lot easier to source the right one.
Maps out and implements the entire campaign, which requires various skills. For example, it writes the copy, does the photoshoots, edits videos, and uses automated processes to help streamline things.
Manages all the logistics, as well as payments.
Creates feedback reports so that you know what is going on at all times.
Be aware that not all influencer marketing agencies deliver the same services. For example, while some offer end-to-end solutions, others may only help to secure an influencer and create content for the sponsored post.
You’ll be able to get a good idea of the differences between agencies when you go through the list we’ve assembled below.
Why influencer marketing is growing
In a 2020 survey, 75% of the respondents were planning to commit to a budget for influencer marketing the following year and 90% believed influencer marketing to be a very effective form of marketing.
Undoubtedly, influencer marketing is growing because it is powerful. It’s effective because:
You can reach a very targeted and specific audience.
The influencer has already taken the time to build trust with their audience, and those fans are very loyal. When partnering with the right influencer, your brand taps into that audience which is a) trusting of the influencer, and their trust extends to those who are associated with the influencer (i.e. your brand), and b) because the audience is super targeted, the effects are more profound.
The audience shares the same values as the influencer and that carries over to your brand when associated emotionally with the influencer.
Partnering with an influencer grows awareness of your brand and product/service.
Brands often experience quick positioning in the market.
It increases emotional engagement from the right audience to your brand.
How to choose the best Influencer Marketing Agency
As with all things, not all influencer marketing agencies are the same, in more ways than one. Some are a lot more successful than others and each offers different services or caters to specific niches.
The problem with marketing people is that they can make you believe they’re offering the world, even though they may not be worth their two cents. So what should you look for before deciding on an influencer marketing company?
The best influencer agency always tie individual KPIs to team targets to ensure high performance all-round.
At the most basic level, case studies and white papers will give you a good idea of the quality of their work—look for actual measurements in numbers.
It is always best if the agency specializes in your industry instead of taking on clients from all niches.
They must be able to show you tangible results from other brands they’ve served.
Ask questions, such as where they get their knowledge from and the processes and technology they use.
It is always a good idea to have a firm idea of what you want to accomplish before approaching an influencer marketing agency.
Now that’s out the way, it’s time to start your search. So let’s introduce you to some of the top influencer agencies in 2024:
Top Influencer Marketing Agencies in 2024
inBeat Agency
inBeat Agency, a leading influencer marketing agency, connects brands with micro-influencers on TikTok, Instagram, and YouTube to increase brand engagement rates. Delivering strong ROI, it offers a complete done-for-you service.
The agency serves brands in North America, including New York and Los Angeles.
Industries: mobile applications, CPG, DTC, retail, eCommerce, agencies.
Services:
Micro-influencer marketing
Nano-influencer marketing
Paid media management
User-generated content creation
Reporting and analytics
White label micro-influencer marketing services
Collectively Inc
Collectively Inc offers full-funnel influencer marketing impact via sophisticated technology, talent, and the best ideas; its mission is to deliver results across the entire customer journey instead of only on a sponsored social media post, the way some agencies do.
Industries: technology, fashion, retail, gaming, entertainment, consumer goods.
Services:
Social strategy
Campaign creative
Influencer casting
Program execution
Paid social
Licensing
The Influencer Marketing Factory
The Influencer Marketing Factory operates on all the major social media channels including Triller and Twitch to offer companies a full service influencer marketing solution.
The team kicks off the strategy by researching your audience so that it knows which influencer is the right fit and creates a content marketing strategy that appeals to your prospective buyers.
Employees are located all over the world, including Milan and Amsterdam.
Industries: music, mobile apps, eCommerce, beauty.
Services:
Influencer marketing
TikTok ads creation & management
Reporting and analytics
Talent management
Amra & Elma
Amra & Elma, a top influencer marketing agency in New York, is set apart from other agencies due to one major factor: the founders are themselves influencers with over two million followers across their social media channels, giving them a distinct advantage over their competitors.
Although they act as a full-service influencer agency that covers all online marketing aspects, they are deeply rooted in social media and influencer marketing.
Industries: real estate, hotel, retail, tech, beauty, travel, gaming, music, food.
Services:
Social media management
Influencer marketing
Media buying
PR & SEO
Photo and video production
Branding
Carusele
Carusele uses data to drive influencer marketing campaigns, with the goal of delivering guaranteed results to its clients. The types of data used include information around sales lift, e-commerce conversions, qualified web traffic, audience attention, and other meaningful insights.
Industries: eCommerce, CPG, beauty, food, B2B, B2C.
Services:
Influencer marketing
Paid social
Ambassador programs
Reporting and analytics
Viral Nation
Viral Nation goes beyond the typical social media influencer post to deliver additional ROI. This includes the development of landing pages, retargeting, and paid advertising (such as Google AdWords) to maximize results.
Industries: SaaS, CPG, gaming, tech, B2B, B2C.
Services:
Influencer marketing
Talent management
Paid and performance media
Creative and social media services
Blockchain marketing
August United
August United is a top influencer agency with a network of 15 million influencers. This AI data-driven Arizona-based agency works with Instagram, YouTube, and TikTok.
Industries: SaaS, tech, CPG, B2B, B2C.
Services:
Influencer marketing
Social media management
Content creation
HireInfluence
HireInfluence offers a complete influencer marketing solution including hands-on influencer sourcing, casting and management.
The agency provides clients with paid media management, sourcing, as well as brand and event management services.
Industries: automotive, entertainment, fashion, retail, and beauty, fitness, lifestyle.
Services:
Influencer marketing
Creative talent sourcing
On-site brand promo and events
Paid social
Veritone One
Veritone One, powered by Veritone aiWARE, a platform for audio and video production data from AI-based cognitive computing, uses an influencer platform of both micro influencers and macro influencers, connecting the right influencer with your campaign to achieve maximum results.
Industries: CPG, retail, e-commerce, B2B, B2C.
Services:
Influencer marketing
YouTube advertising
Podcast advertising
Radio advertising
TV advertising
Obviously
Obviously is a dedicated influencer marketing company with an influencer network platform. This content creator agency provides a total service around the campaign, including strategy, influencer management, shipping and fulfillment, content creation, paid amplification, analytics, reporting, and monitoring of insights.
Industries: fashion, retail, beauty, e-commerce, CPG.
Services:
Influencer identification and recruitment
Content creation
Campaign management
Reporting and analytics
Fanbytes
Fanbytes is a top influencer marketing agency with a difference; it caters to Gen Z brands and sticks to the social media platforms where 13–25 year-olds congregate, which are TikTok, Snapchat, Instagram, and YouTube.
Industries: fashion, retail, beauty, e-commerce, CPG, food, tech.
Services:
Influencer marketing
Social listening
Paid media
Reporting and analytics
NeoReach
NeoReach runs complete influencer campaigns based on data for top brands, and global influencer marketing for Fortune 500 companies; the service comes with your own self-serve dashboard and API connectors.
Industries: SaaS, CPG, DTC, B2B.
Services:
Influencer sourcing
Campaign management
Performance reporting
Paid media
The Shelf
The Shelf starts and ends influencer campaigns with data. This top influencer agency goes beyond the hashtag to offer end-to-end influencer marketing solutions, connecting your brand to an influencer who shares the DNA of your audience so that your brand gets the best results.
Industries: mobile applications, beauty, fashion, food, parenting, home decor.
Services:
Influencer marketing strategy planning
Fraud detection
Reusable content creation
Campaign optimization
Audiencly
Audiencly works as your influencer marketing campaign manager on the top five social media channels. It boasts more than 5,000 top social media influencers on its database and over 100 clients.
Industries: gaming, lifestyle, tech, B2B.
Services:
Influencer marketing
Social media marketing
Paid media
Reporting and analytics
Ubiquitous
Ubiquitous is an end-to-end strategic and implementation partner throughout your influencer marketing campaign. It promises high quality services at affordable rates. Moreover, the agency has an ecosystem of 4K+ creators with 4B combined followers.
Industries: B2B, CPG, DTC.
Services:
TikTok influencer marketing
Instagram influencer marketing
YouTube influencer marketing
Reporting and analytics
Hamster Garage
Hamster Garage takes a slightly different approach to other agencies in that its overall mission is to manage leading partnership programs, of which influencer marketing is one. Because of its stance, it is very well connected in the world of collaboration and networking.
Industries: B2B, B2C, tech.
Services:
Affiliate marketing
Partner marketing
Marketing innovations
Influencer program management
LMG Media
LMG Media connects advertisers and micro influencers in the travel and fashion industries on Instagram, YouTube, Facebook, and Twitter to enjoy quality and successful monetization partnerships.
Its prestigious client base includes the likes of Samsung.
Industries: beauty, fitness, fashion, travel, tech.
Services:
Strategy development
Influencer contracting
Content production
Reporting and analytics
Pulse Advertising
Pulse Advertising connects influencer marketing, paid social advertising, and social media management to bring brands a full service and enable them to get more customers online. The agency is an official partner of Instagram, Facebook, TikTok, Google and Snap.
Industries: beauty, B2B, B2C, tech.
Services:
Influencer marketing
Social media management
Paid social
Reporting and analytics
Frequently asked questions
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Ideally, you should find an influencer agency that understands your brand and company’s goals, and has worked with similar businesses before.
It’s also important to make sure the agency is reputable and has a good reputation in the industry. In addition, you should look at their list of services: do they offer content creation? Management of campaigns? Analytical tracking? Monitoring of results?
Last but not least, make sure there is an option to negotiate fees that fits your budget; this way you can ensure a successful collaboration without breaking your bank account.
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Influencer marketing agencies can be divided into two main categories: those that specialize in leveraging influencers to reach target audiences, and those that provide strategies and services around campaigns.
The former leverages influencers’ audience and credibility to amplify the impact of a promotional message or campaign, while the latter creates customized campaigns designed to obtain maximum visibility for the brand.
Companies offering both types of services may create high-level strategies such as message optimizations, content curation across different channels, analysis of ROI, and the measurement of overall results.
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The cost of influencer marketing services can vary widely depending on the size of the agency, the type of services they offer, and the influencers they work with.
In general, an influencer marketing agency may charge anywhere from $500 to $10K per month for campaigns.
Other factors that can affect pricing are the length and scope of the campaign, how much time and effort goes into finding and grooming influencers, and any additional creative services needed for the campaign.
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When looking for an influencer marketing agency, you should look out for these five red flags:
1) lack of industry knowledge;
2) lack of established processes to follow;
3) no concrete results or feedback from previous clients;
4) inflexible contracts and payment plans;
5) unrealistic promises.
If the agency has any of these red flags, it's probably best to find another agency to work with. It is important to be aware so that you don't get taken advantage of and end up wasting money on a company that won't bring you results.
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