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Leveraging Partners to Drive Strategic Value in 2022

Mindmatrix

Considering the impacts the previous years have had on staffing and routes to market, its partners play a key element in the companies’ ability to scale and achieve their 2022 revenue objectives. Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Aired on March 8, 2022. Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship?

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?