April, 2024

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.

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Tax Benefits for Employers: Navigating 401k and Pension Contributions

Jake Jorgovan

Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. This article simplifies the process and offers clear guidance on optimizing 401k and pension contributions.

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Is the juice worth the squeeze?

Partner Path

Putting in the work on PRM tools pays off. Your PRM, known as the Partner Portal to your partners, should hold all the sales tools, automated processes, and enablement necessary to help partners sell your joint value proposition (and deliver on it). That’s easy to write, but in reality, it’s more complex. Anyone who has been through the experience of solution evaluation, implementation, change management and ensuring post-launch success has at some point asked themselves whether “the juice is wo

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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Today, this is more applicable than ever. Many companies include alliances & partnerships as a critical pillar in their overall strategy to achieve their growth ambition.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Five Reasons Consortia Thrive with IEEE-ISTO

ISTO / IEEE

In the dynamic landscape of technology and innovation, consortia play a pivotal role in driving collaboration and fostering market advancements. Among the facilitators of successful consortia, IEEE-ISTO continues to be a key enabler. Here are five compelling reasons why consortia find success and thrive when partnered with IEEE-ISTO. 1. Industry-Leading Expertise At the heart of ISTO’s success lies its industry-leading expertise.

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MEET THE HUMANS BEHIND BEPARTNERREADY.COM®: PERKO

Be Partner Ready

It was 2018. I was burned out and on the verge of walking away from the business I’d built up over 23 years. I’d moved from Melbourne to a small country town in Victoria (for love and a balanced lifestyle). Let the team go, working alone for the first time in years, struggling with technology & loneliness. I hated every minute of it.

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Top Pre-Construction Consultants, Services, Companies, & Consulting Firms

Jake Jorgovan

In the realm of business development, pre-construction consultants are important allies for business owners. These consultants offer a spectrum of services tailored to enhance project planning and execution, ensuring that every construction phase is underpinned by expert guidance and strategic foresight. Engaging with a top-tier consulting firm can drastically reduce the risks associated with large-scale construction projects, as they draw on their deep industry knowledge and risk management str

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What is Comp Neutrality and why does it matter?

Partner Path

Deciding how to tackle sales compensation is no easy task. A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” Without missing a beat (and to my surprise), almost half of the roundtable participants said they were against ‘comp’ neutrality.

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What Business Leaders Really Think About Generative AI

INSEAD Knowledge

With its potential to transform life as we know it, generative AI (gen AI) has taken the world by storm. Beneath the hype, knowing how people are using the technology and their attitude towards it could help us anticipate its trajectory. A new INSEAD survey of managers and executives across industries and continents may offer some clues.The survey of some 1,200 INSEAD alumni illustrates that corporate decision-makers and employees alike are embracing the transformative technology.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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IEEE-ISTO Announces Formation of the Waveform Architecture for Virtualized Ecosystems (WAVE) Consortium

ISTO / IEEE

PISCATAWAY, N.J., March 18, 2024: IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the WAVE Consortium. Waveform Architecture for Virtualized Ecosystems (WAVE), created under the auspices of IEEE-ISTO, envisions a future where SATCOM networks are built on agile, scalable, and cost-effective commodity platforms, enabling rapid acceleration of inno

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5 tips for success with corporate foundations

Stellar Partnerships

Corporates have been busy setting up their own charitable foundations. These foundations are tax effective vehicles for corporate giving, allowing them to maximise the value of their own contributions and those of staff and customers. It means a more consistent allocation of funds for non-profit investments that are quarantined from the usual corporate budget fluctuations.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

As a creator, you have a lot to offer brands in a tough economic climate. But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. With inflation rising, 76 percent of consumers are trading down their purchases to less expensive or higher value options. That trickles up to businesses that need to trim budgets and grow their businesses on less.

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The Role of Executive Search in Software Talent Acquisition: Attracting Top-Tier Developers

Jake Jorgovan

The current tech industry is extremely fast-paced and innovative. That’s why securing the best software development leaders is more challenging than ever. Attracting the right talent isn’t the only problem. You must also retain it so it can drive innovation and growth. You've come to the right place if you're searching for solutions to these hiring challenges.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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AWS to Cut Hundreds of Sales, Marketing, and Store Tech Jobs

Channel Insider

Amazon Web Services (AWS) has announced significant restructuring measures affecting its global sales, marketing, and physical stores technology teams. The tech giant plans to cut several hundred roles across these three divisions to streamline its operations and concentrate efforts on key strategic areas. Redundancies in several job families, such as program management and sales operations, have contributed to the decision for layoffs.

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How Healthy is Your Professional Services Organization?

Vantage Partners

Annual physicals and preventive care are common for individual health. It helps prevent diseases and treat issues before they metastasize. They provide peace of mind and an early warning system of trouble.

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Unleash the Power of SEO GPT: Why It Helps Elevate Your SEO Game!

SEO Magazine

Dive into the future of content creation with SEO GPT, a game-changer that transcends traditional GPT capabilities. This cutting-edge tool leverages advanced machine learning and deep learning to produce unique, top-tier content quickly. By doing so, you gain valuable time for other vital tasks while maximizing your content marketing strategies. Understanding SEO GPT Capabilities SEO GPT transforms content creation by leveraging the advanced GPT language model, optimized for crafting keyword-ric

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The 3-second rule for great negotiations

Stellar Partnerships

Primary school teachers are the gold standard negotiators. When you’re wrangling a room full of 6-year-olds your day is filled with endless micro negotiations. At any given time Braden is licking the Playdoh, Jayden won’t eat his lunch and Kayden will only write his letters if he has the shiny pink pencil. Achieving a Middle East peace deal would be much easier if only the UN employed teachers as negotiators.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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4 ways generative AI addresses manufacturing challenges

IBM Business Partners

The manufacturing industry is in an unenviable position. Facing a constant onslaught of cost pressures, supply chain volatility and disruptive technologies like 3D printing and IoT. The industry must continually optimize process, improve efficiency, and improve overall equipment effectiveness. At the same time, there is this huge sustainability and energy transition wave.

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Building a Competitive Edge: Offering 401k and Pension Plans to Attract Top Talent

Jake Jorgovan

Competition for the best talent in the labor market is getting stronger. Every company is looking for new strategies to differentiate themselves and attract the best candidates. You're not alone if you find it hard to make your company stand out to potential employees. Fortunately, you have come to the right place for effective solutions. This article will cover: The details of 401k and pension plans 6 key considerations when offering 401k and pension plans Continue reading to learn how 401k and

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Data Breach Response Plan for MSPs: Complete Guide

Channel Insider

An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. Besides disrupting a managed service provider’s operations, a successful breach would put all of its customers at risk, especially if the intruders gained access to the service’s professional services automation (PSA) and remote monitoring and management (RMM) platforms.

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Cybersecurity Threats Loom Large for Vietnam's Financial Sector

TRG Blog

Financial institutions around the globe are under constant attack from cybercriminals , and Vietnam's financial sector is no exception. These attacks are becoming increasingly sophisticated , evolving alongside the nation's rapid digital transformation.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Maximizing E-commerce Success: SEO GPT Possibilities

SEO Magazine

In the digital marketplace, success hinges on your visibility and ability to connect with consumers. Mastering SEO GPT strategies offers a unique edge in this competitive space. By unlocking keyword variations, you tap into diverse search queries that users might use. Incorporating Latent Semantic Indexing (LSI) keywords further enriches your content’s context, making it more comprehensive.

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How Do You Stack Up against Your Competitors in the IT Services Market?

Vantage Partners

Driving revenue and margin growth in the fast-moving IT Services market requires providers to harness the right mix of talent, industry and technical expertise, and intimate client knowledge. Add to that a fine-tuned set of internal processes and expert approaches to negotiation and competitive intelligence. All these factors must come together to deliver value and innovation to clients, which translates to increased loyalty, revenue, and profitability.

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For the planet and people: IBM’s focus on AI ethics in sustainability

IBM Business Partners

AI can be a force for good, but it might also lead to environmental and sustainability concerns. IBM is dedicated to the responsible development and deployment of this technology, which can enable our clients to meet their sustainability goals. “AI is an unbelievable opportunity to address some of the world’s most pressing challenges in health care, manufacturing, climate change and more,” said Christina Shim, IBM’s global head of Sustainability Software and an AI Ethics

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Top Life Science Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Navigating the intricate world of life sciences recruitment requires a partner who not only understands the unique dynamics of the industry but also possesses the connections to match the right talent with the right opportunities. Whether you're a startup on the brink of a breakthrough or an established giant steering through the complexities of healthcare and biotech, choosing the right recruitment firm can make all the difference.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Salesforce Enhances Data Usability with Spring ‘24 Data Cloud Release

Channel Insider

Salesforce delivers a suite of new features that optimize data accessibility across its CRM applications and other business systems organizations regularly use in its latest Data Cloud platform release. The updates to the company’s hyperscale data platform enable users to create highly tailored customer experiences that integrate data from the platform with Salesforce’s Einstein AI platform to drive predictive insights that accelerate business outcomes.

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Learning to Be Alone

INSEAD Knowledge

Despite a seemingly glamorous life as a fashion executive, Nadine felt a gnawing loneliness. Her life was filled with acquaintances but devoid of true connection. She desperately wished for someone who understood her. This struggle stemmed from a traumatic childhood marked by abandonment and isolation, leaving her with a deep-seated fear of emotional vulnerability.

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Efficiently Elevate Your Content: Harnessing SEO GPT 2’s Impactful Writing Features

SEO Magazine

In today’s digital landscape, standing out with compelling content is more critical than ever. SEO GPT 2, a state-of-the-art AI writing tool, is here to revolutionize the process of crafting articles. By diving deep into vast data pools, it extracts relevant facts and insights essential to creating informative content. This process lays a solid foundation and ensures each piece flows logically from start to finish.