Mon.Apr 22, 2024

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Safeguarding Ethics in AI-Driven Marketing Campaigns

SEO Magazine

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. You need tools to understand influencer impact on social platforms effectively. With technologies like engagement rate calculators or CPM estimators, it becomes simpler to gauge success and influence online. Yet these advancements bring about questions of ethics in creator management that must be addressed.

High tech 104
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For the planet and people: IBM’s focus on AI ethics in sustainability

IBM Business Partners

AI can be a force for good, but it might also lead to environmental and sustainability concerns. IBM is dedicated to the responsible development and deployment of this technology, which can enable our clients to meet their sustainability goals. “AI is an unbelievable opportunity to address some of the world’s most pressing challenges in health care, manufacturing, climate change and more,” said Christina Shim, IBM’s global head of Sustainability Software and an AI Ethics

Energy 98
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Love Your Job or Leave It? Maybe There's Another Way

INSEAD Knowledge

Finding meaning in your work isn't just about loving what you do. The reality is there are many ways to experience fulfilment, even in what might seem like a mundane job.In this INSEAD Knowledge podcast, Winnie Jiang, an Assistant Professor of Organisational Behaviour at INSEAD, explains how financial security, connections with colleagues and even the satisfaction of doing a good job can all contribute to a sense of purpose.

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AI this Earth Day: Top opportunities to advance sustainability initiatives

IBM Business Partners

This Earth Day, we are calling for action to conserve our scarcest resource: the planet. To drive real change, it’s crucial for individuals, industries, organizations and governments to work together, using data and technology to uncover new opportunities that will help advance sustainability initiatives across the globe. The world is behind on addressing climate change.

Energy 85
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Shoppers and Retail Associates: A Changing Relationship

Market Source Inc

Frontline sales associates are the life and breath of retail brands. If you are not making sure associates are prioritizing customer relationships, this blog is for you. The post Shoppers and Retail Associates: A Changing Relationship appeared first on MarketSource.

Retail 64

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Understanding the Changing Dynamics of Procurement in Hospitality

TRG Blog

Procurement in the hospitality industry is not just about buying goods and services; it is a strategic process that impacts the overall quality of operations. With responsibilities ranging from sourcing furniture, equipment, food, and beverage supplies to managing relationships with suppliers, this function has evolved from mere cost-cutting to becoming essential in achieving business goals.

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Gabby’s MarketSource Team is More Like Family

Market Source Inc

Gabby Rivera, a first-generation immigrant, says working at MarketSource “doesn’t really feel like work.” She leads her team as if they were family, and they support each other through everything. The post Gabby’s MarketSource Team is More Like Family appeared first on MarketSource.

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Vodafone Earns Frost & Sullivan’s 2024 European Company of the Year Award for Redefining Water Management Technology across Europe

Frost & Sullivan

San Antonio, TX — April 22, 2024 — Frost & Sullivan recently researched the smart water metering industry and, based on its findings, recognizes Vodafone Group Plc with the 2024 European Company of the Year Award. Vodafone is a leader in telecommunications and has expanded its offerings to include smart metering solutions for industries such as utilities and energy.

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Tired of Workplace Miscommunications? DiSC can help.

Collaboration LLC

There seems to be a collective understanding that communication is one of the most important factors in healthy romantic relationships. But have you ever thought about how the same is true in the workplace? Studies say that 86% of employees and executives cite a lack of effective communication as the main cause for workplace failures, poor productivity, conflict, and turnover.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top 6 Takeaways from SWAN Americas Alliance 21st Webinar “From Concerns to Clarity: Unpacking the LATAM Smart Metering Experience”

Frost & Sullivan

Frost & Sullivan recently participated in SWAN Americas Alliance 21st Webinar “ From Concerns to Clarity: Unpacking the LATAM Smart Metering Experience ”, featuring Latin American industry experts Sandra Elizabeth Rodríguez Ramírez, Information Technology Manager at Junta Municipal de Agua Potable y Alcantarillado de Celaya , José Teixeira, Key Account Manager at BuntPlanet (Siemens), Idel Montalvo Arango, Founder of IngeniousWare , and Frost & Sullivan’s Julieta Paez, Research Analyst a

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Alphabet Looks to Acquire Hubspot: What It Could Mean for the Channel

Channel Insider

Alphabet, the parent company of Google, is considering acquiring HubSpot, a leading provider of marketing and customer relationship management (CRM) software, according to industry sources. The potential acquisition could mark Google’s most significant buyout yet, potentially surpassing its 2011 acquisition of Motorola Mobility for $12.5 billion.