Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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IEEE-ISTO Celebrates 25 Years as Trusted Partner in Helping to Deliver Technology Innovation

ISTO / IEEE

PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions. As ISTO celebrates its 25th anniversary, we reflect on its remarkable journey and technical contributions to the global technology community.

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Check It Before You Wreck It

Partner Path

Overcome 5 Roadblocks of Partner Digital Experience At the 2024 Impartner customer event Multiply , we assessed the PRM/partner portal of attendees in a service called ‘Check your PDX’. My co-worker and I conducted these checks in tandem, back-to-back, in 30-minute segments for six straight hours. It was interesting to see the wide landscape of different partner-facing systems but by the end the meagre snacks and prolonged period in front of the screens had us running for the poolside to talk th

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Top 10 Casino & Gambling Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

In the casino and gambling world, finding the right talent can be as much of a gamble as the industry itself. The stakes are high, and the need for seasoned professionals who not only understand the intricacies of the business but can also drive innovation and growth is paramount. Enter the specialized world of casino and gambling recruiters, headhunters, and executive search firms.

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Beyond Narcissism: How Leaders Can Avoid the Hubris Trap

INSEAD Knowledge

Throughout history, leaders have been seduced by success, leading them down a path of hubris. This ancient Greek term, literally translating to "excess", describes a state of exaggerated self-belief andarrogance.An extreme example is Xerxes, king of the Persian Empire. Feeling invincible from past triumphs, Xerxes sought to conquer Greece. However, when a storm destroyed his bridge across the Hellespont, derailing his plans, he reacted outlandishly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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30 Best SEO Companies for Real Estate to Work with in 2024

Jake Jorgovan

Real estate SEO has specific particularities, such as using localized keywords and building links in niche publications. Real estate websites also tend to be image-heavy, which slows their speed, while their blogs tend to be scanty and unfocused. All this leads real estate businesses to invest heavily in paid ads to promote their listings. That’s why you need an SEO company to stand apart in this competitive niche.

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What’s your partnership superpower?

Stellar Partnerships

Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity superpowers. Who knew that Margot Robbie is a tattoo artist, Beyonce does oil paintings and Tom Cruise is a professional fencer? Everyone has a superpower, even if they don’t realise it yet. When you’re building corporate partnerships you need to stand out from the crowd.

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Building a Consortium: Unleashing the Power of Collaboration and Cooperation

ISTO / IEEE

Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.

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Working smarter, not harder

EGA

Business Need: Optimize team productivity, drive innovation, and support business operations by effectively aligning priorities, maximizing team effectiveness, and implementing succession planning strategies. Obstacles to Success: - Unclear executive direction hampers priority alignment. - Challenges in assessing team competencies for optimal roles. - Balancing duty-driven ethos with innovation poses prioritization challenges.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top 30 Mobile SEO Services and Companies to Work with in 2024

Jake Jorgovan

Navigating the mobile-first world is challenging. Your website's mobile performance directly impacts your visibility and success. Luckily, you're in the right place to turn the tide: Discover the top 30 mobile SEO services and companies. Explore industries these experts excel in. Dive into key services that set them apart. Uncover notable clients they've propelled to success.

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How AI Can Automate Alt Text Generation for SEOs

SEO Magazine

AI holds the power to ease alt text creation for SEO professionals. With most CMS tools offering a clear spot for this task, there’s no need to dive into complex HTML codes. Yet, leaving images without fitting alt text turns away users who rely on screen readers, possibly hurting your site’s appeal and performance. Search engines like Google use alt text to better understand image content, which helps boost your online presence.

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Video: OTAVA CEO on New S.E.C.U.R.E.™ Framework and AI Security

Channel Insider

In part 1 of this two part interview, host Katie Bavoso interviews CEO of solution provider OTAVA, TJ Houske, about the driving factors leading to the creation of the company’s new S.E.C.U.R.E. Framework. The S.E.C.U.R.E. Framework from OTAVA was created to help provide an easy to understand road map for customers to have a strong, layered approach to cloud security.

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INSEAD Insights: March 2024 Research Picks

INSEAD Knowledge

New research by INSEAD faculty highlights how various factors affect firm-stakeholder relations, how benevolent sexism influences the way start-ups are evaluated and the effect of distraction on financial analyst performance.Other recent papers examine the accuracy of executives’ stock price predictions, the importance of understanding conspiracy theories, whether a firm’s home country influences its global performance and how to optimise the adoption of modern traceability technologies to impro

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 10 Environmental Engineering Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Finding the right talent in the environmental engineering is not just a necessity—it's a critical step towards pioneering sustainable solutions for our planet's most pressing issues. From addressing climate change to innovating in waste management and water resources, the need for skilled professionals who can navigate the complexities of environmental challenges has never been more dire.

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Internal Linking Practices for Google Semantic SEO

SEO Magazine

In the digital landscape, internal linking shapes how Google understands content. When you craft a website with strategic connections between pages, you guide visitors and search engines through relevant topics. This practice supports semantic SEO. Semantic SEO focuses on meaning rather than exact keyword matches from user inquiries to related information within your domain.

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Video: How To Plan for Profitable Business Growth or a Lucrative Exit

Channel Insider

Even if you aren’t planning to sell or expand your business anytime soon, now may be the best time to start preparing for when that day comes. M&A experts Duane Jackson, co-founder and managing partner of Author Capital Partners, and Russell Logan, managing director and founder of Freeman Logan M&A Brokers Advisors, explained how businesses like theirs can help IT channel business owners plan for a future they may not be considering, but should definitely be prepared for.

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Building for operational resilience in the age of AI and hybrid cloud

IBM Business Partners

Each year we see the challenges that enterprises face become more complex as they strive to keep up with the latest technologies, such as generative AI, and increasing customer expectations. For highly regulated industries, these challenges take on an entirely new level of expectation as they navigate evolving regulatory landscape and manage requirements for privacy, resiliency, cybersecurity, data sovereignty and more.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Innovations in Patient Support via Strategic Healthcare Call Centers

Jake Jorgovan

Patients frequently encounter barriers that make accessing care and information a challenging task. Fortunately, there's a solution to transforming this experience: strategic healthcare call centers. These call centers are more than just a point of contact; they are a bridge to a more accessible and personalized healthcare journey. In this article, we’ll explore: The evolution of healthcare call centers 5 key innovations strategic healthcare call centers bring to patients The role of policy and

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Tailoring Content for Enhanced CX in 2024

SEO Magazine

In 2024, making your messages fit just right for each person matters more than ever. Tools like Spike Magic AI help you send smart emails fast and keep track of talks and tasks without losing the human touch. Then there’s TextExpander, which makes talking to your team smoothly and keeps everyone saying the same thing in a nice way. And don’t forget about Canva.

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Video: Ingram Micro CDO on How To Approach Solving Problems with AI

Channel Insider

Sanjib Sahoo, executive vice president of Global Technology and chief digital officer at Ingram Micro, offers IT channel solution providers advice on how to approach incorporating AI to solve customer challenges. Speaking with Channel Insider’s Katie Bavoso at Channel Partners Conference & Expo 2024, Sanjib Sahoo reviewed takeaways from his keynote on AI.

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Unleashing the potential: 7 ways to optimize Infrastructure for AI workloads 

IBM Business Partners

Artificial intelligence (AI) is revolutionizing industries by enabling advanced analytics, automation and personalized experiences. Enterprises have reported a 30% productivity gain in application modernization after implementing Gen AI. However, the success of AI initiatives heavily depends on the underlying infrastructure’s ability to support demanding workloads efficiently.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top 10 Hedge Fund Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

In the competitive world of hedge funds, securing top-tier talent is not just an option—it's a necessity. Whether you're a burgeoning fund in search of visionary leadership or an established player aiming to strengthen your team, the role of specialized recruiters, headhunters, and executive search firms cannot be overstated. These entities are the bridge between exceptional talent and the firms that require their expertise.

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The Impact of AI on Recruitment Marketing Efficiency

SEO Magazine

AI is changing how we market jobs. Before, it was all about ads. Now, it’s more. Think good stories and make a strong brand feel. AI helps do this better on many fronts. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. Plus, when marketing people join forces using AI tools, finding people who fit jobs gets easier and faster, turning interests into actual hires quickly without much f

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ServiceNow Boosts Telco Support with NVIDIA Partnership, NetACE Purchase

Channel Insider

Advancing its mission to eliminate silos and unify customer experiences on its Now Platform , ServiceNow has issued exciting news for the telecom industry. The company is extending its generative AI partnership with NVIDIA and plans to acquire NetACE network management and automation technology from Atrinet. The two initiatives underscore the company’s commitment to enhance service delivery and make work flow better within its telecom vertical — and they come on the heels of ServiceNow’s allianc

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Meet Gina Meadors Crouch, MarketSource’s Woman of the Week

Market Source Inc

Meet our Woman of the Week, Gina Meadors Crouch. Gina’s found success in a male-dominated field and the secret to being an effective leader while staying true to herself. Here’s her story. The post Meet Gina Meadors Crouch, MarketSource’s Woman of the Week appeared first on MarketSource.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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More than a pop-up: Building a customer referral program that scales [+ the tech that drives it]

Impact

You may consider referral marketing a piece of technology or a stand-alone feature. The reality? Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Research shows that 50% of people trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. The union between technology and marketing strategy is crucial in establishing a successful referral program.

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Email Templates Proven to Get Responses

SEO Magazine

The success of any marketing campaign includes the process of converting your leads into prospects and your prospects into loyal customers. One effective way of following-up with your prospects after the initial encounter is through the use of emails. However, sending emails is not without its challenges. The truth is, you don’t want your emails to be like any other email, adding to the bunch of mails in your prospective client’s inbox with no hope of commanding attention.

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AUCloud Spends Big, Buys 3 Service Providers for $30 Million

Channel Insider

AUCloud, which last week announced a bevy of managed services solutions to deepen its capabilities in cyber security, has announced three major acquisitions with a total value of almost $30 million. The first and largest of the three is Sydney-based consultancy PCG Cyber. With a specialty in government security advice and operations, it aligns closely with AUCloud’s sovereign cloud capabilities.