article thumbnail

impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports

Impact

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes.

article thumbnail

The rising tide: A 2021 momentum recap

Impact

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. We’ll see you in 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six steps to help your retail partnerships thrive during an economic downturn

Impact

The Reserve Bank of Australia forecasts inflation to peak at around 7 percent by the end of 2022, with New Zealand already hitting 7.2 percent in the September 2022 quarter. Partnerships managers that take the following steps can survive and thrive in the months ahead. Grow your business through digital partnerships .

Retail 52
article thumbnail

How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Strengthen your partnership strategy with these tips: 1.

article thumbnail

6 affiliate tracking methods [+ the outcomes of getting it right]

Impact

In 2022, affiliate marketing spending reached $8.2 Partnership management platforms, like impact.com, have built-in tracking software that offers various tracking method that works best for your business. Brands make more informed decisions to create winning partnership strategies with access to performance data.

Credit 52
article thumbnail

5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

A comprehensive study into Australian consumer behavior in 2022 revealed impressive statistics: With more Australian consumers opting for “add to cart” shopping sprees, online spending skyrocketed to AU$62.3 An investment in affiliate partnerships drives an average of $12 in online sales.

article thumbnail

Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Jake : Rise Interactive manages the entire program from end to end: partner recruitment and onboarding, campaign launch and optimization, budget management, strategic direction and implementation, and reporting. Rise Interactive began managing the brand’s program in Q2 of 2022. Scott: Amazing!