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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to McKinsey and Company , most large companies have around 30 alliances, and many have more than 100. COVID-19 has drastically changed the way we do business.

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader?

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader?

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Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Decreased time spent on negotiation and vendor management. Profitable co-sell opportunities . Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances . Alliance managers . Product marketing/management leaders . Product marketing/management leaders . Larger deals

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

This team includes leaders from: Sales Sales/Revenue operations Alliances While responsibility for the Marketplace will likely live with your Sales department, it’s truly a cross-functional endeavor touching all facets of your organization. Learn how to make the business case to your C-suite.

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. Fivetran is a managed data pipeline. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. I’m Michael Bull.