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Strengthening Membership Retention and Engagement: Leveraging Alliance Management in Industry Technology Alliances

ISTO / IEEE

In this context, IEEE-ISTO has 25 years of experience in guiding and creating strategic technology-focused industry alliances, offering unique opportunities to advance new technologies being championed by particular alliances. At the heart of successful industry technology alliances lies effective alliance management.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?”

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The 80% Rule In 2012, ASAP conducted the State of Alliance Management study, delving into the subject of alliance performance. The report illustrates an average alliance success rate of 53%, a figure that consistently resonates with other studies. Ineffective governance structure. Poor alliance management.

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BTD’s Spotlight on Alliance Management: Glancing Back, Looking Forward

BTD Consulting

Beginning in early 2000, I led Andersen Consulting/Accenture’s clumsily named MAASCE – Mergers, Acquisitions & Alliances Strategy Center of Excellence. I have participated in the coming-of-age of alliance management as a professional discipline. We will focus on action – What should a manager do?

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Alliances are not Magic Wands!

Peter Simoons

However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers. These executives view alliances as a magical solution—a mere wave of a magic wand that will instantly yield results!

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. Assign an Alliance Manager. The alliance manager acts as the conductor of the orchestra and in this case there were a large number of independent musicians who all wanted to blow their own trumpet!

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Set a Cadence of Communication

Peter Simoons

Managing an alliance is like managing an orchestra. It requires a lot of attention, and the alliance manager is the conductor who needs to assure that all the team members are in tune and playing from the same music sheet. However, in general, you want to avoid ad-hoc alliance management.