Jake Jorgovan

MARCH 4, 2021

B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Starting a podcast is beneficial for a number of reasons, but producing a B2B podcast can be challenging and there are many details to consider before starting your journey.

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Jake Jorgovan

JULY 19, 2021

Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there. Podcast promotion is similar to other types of marketing because you use it to get more podcast listeners and fans. Luckily, your podcast marketing strategy can help you build interest for current and new listeners.

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Engineering 130

Jake Jorgovan

MARCH 4, 2021

B2B leaders and companies everywhere are taking notice and want to leverage this medium to build relationships, generate new business, and boost their authority. Starting a podcast is beneficial for a number of reasons, but producing a B2B podcast can be challenging and there are many details to consider before starting your journey.

Energy 130

Energy Engineering 130

Impact

MARCH 5, 2021

You can read a few of the answers below, and we’ll be answering others for you via upcoming guest blogs from our panelists. For big-ticket, high-consideration categories like travel or fine jewelry, an influencer has the right toolset to tell a story over time and bring the consumer along in the discovery experience. Bonus material!

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Impact

JANUARY 4, 2023

While diversifying your partner mix might not make you the Meryl Streep of your industry, it introduces you to the true potential and power of partnership marketing —maybe even garnering an industry award or two. Ultimate guide to partnership marketing. Strategic brand-to-brand (B2B) partnerships. Get my free guide.

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Jake Jorgovan

AUGUST 24, 2021

More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe what their peers say about your brand. What is a Micro Influencer? What is a Micro Influencer Agency?

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Impact

NOVEMBER 23, 2023

Partnership marketing is a powerful way to reach your target audience and build trust at the same time. Discover the different B2B partnerships and choose the ones that’s best for your business. Key takeaways from this blog Affiliate-based partnerships are when partners promote your product in exchange for an agreed payment.

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Jake Jorgovan

FEBRUARY 26, 2022

With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. Influencer marketing platforms and software can save companies — big or small — a huge amount of expense. But first, what is influencer marketing exactly? Let’s get to it.

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Collaboration Legal Retail Finance 130

ITA Group

FEBRUARY 4, 2021

The Top 35 Sales Blogs Every Sales Professional Should Read | HubSpot. This list of impressive sales blogs is a valuable resource for the busy sales professional looking to get the boost of training, strategies and wisdom necessary to breeze past their sales quota. The 18 Sales Blogs You Should Be Following | SalesEngine.

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Impact

MAY 26, 2023

This trend is called user-generated content (UGC), and it’s one of the best ways to show authentic experiences with your brand to a larger audience. That’s because 80 percent of consumers see content posted by other people about a product before purchasing. Let’s dig in!

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Impact

SEPTEMBER 17, 2021

Traditional marketing channels don’t do advocacy, but the partnership channel does. Though we at Impact view the partnership opportunity as large enough to stand on its own, on par with the sales and marketing channels, many organizations still group affiliates and partnerships as a marketing channel. They talk about us.

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Impact

NOVEMBER 11, 2021

Thousands of business-to-business (B2B) software as a service (SaaS) solutions compete for customers, and more are launching every day. This guide will help you understand how to use affiliate marketing and partnerships to do just that. Contents: What is SaaS affiliate marketing? What is SaaS affiliate marketing?

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Channels and alliances Retail Credit Partnership management 96

Jake Jorgovan

SEPTEMBER 27, 2021

If that is the case, check out our podcast A Guide to B2B Podcasting. Well, that and the fact that it’s an exceptional marketing tool, which we’ll get into later. And if you don’t have time to read… then reach out to Content Allies for a white-glove podcast production service. This is precisely why podcasting is hot right now.

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Finance 48

Impact

SEPTEMBER 30, 2021

The partnership economy is booming as more companies grasp the opportunity to grow their revenue while rising above the noise of traditional sales and marketing. The shift to this new era requires management strategies that are dramatically different from the concept of “partner marketing.” Originally published on ClickZ.

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Impact

SEPTEMBER 2, 2021

Ultimate guide to influencer marketing: From influencer marketing fundamentals to putting best practices into action. In an era where traditional advertising resonates less with audiences, influencer marketing has emerged as a reliable way for marketers to maintain authenticity, drive brand awareness, and rake in revenue.

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Finance Collaboration Partnership management Strategic partnership 52

Impact

MARCH 24, 2021

Today, affiliates continue to be a mainstay in marketing practices. Impact Cofounder and Vice President of Strategic Initiatives Todd Crawford recently joined JEB founder and Profitable Performance Marketing podcast host Jamie Birch to talk about his long history in the affiliate industry. When pixels and cookies no longer work.

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