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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. According to a recent McKinsey survey, consumers are spending less across all categories, particularly non-essentials. “Having a storefront or blog can set you apart from your peers.

Finance 105
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How to implement the General Data Protection Regulation (GDPR)

IBM Business Partners

The company regularly monitors the activity of EEA residents, such as by using tracking cookies. Identify and protect special category data When inventorying data, organizations should make a note of any especially sensitive data that requires extra protection. The company processes personal data on behalf of controllers in the EEA.

Legal 80
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GDPR compliance checklist

IBM Business Partners

The most serious violations can lead to fines of up to EUR 20,000,000 or 4% of the organization’s worldwide global turnover in the previous year. The company regularly monitors the activity of EEA residents, such as by using tracking cookies. The stakes are high, and the GDPR imposes significant penalties for non-compliance.

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Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

This data provides various signals that, when put together, create a lead score of intention to buy. provides companies with intent-driven leads of both opportunities and decision-makers that are first identified by AI, scraped off the internet, and then hand-verified by a human to ensure accuracy and relevancy. CustomData.ai

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From affiliate networks to modern partnerships — an evolution in the works

Impact

When pixels and cookies no longer work. As Google moves to limit and eliminate third-party cookies , and Apple continues to make technical revisions to block third-party cookie behaviors , marketers are scrambling to solve the problem of how to track their product’s and brand’s performance. They produce a lot of content there.

Retail 52
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Top 10 Web Analytics Tools in 2024

SEO Magazine

5 Must-Have Features of Web Analytics Tools As we dive into major categories like content and customer analysis or UX insights alongside testing variations with A/B procedures and peeping at social media impacts, understanding these pillars is vital. This links their details to every interaction with your brand across devices.