Jake Jorgovan

JULY 19, 2021

Your marketing strategy could include an initial launch on social media or releasing coordinating blog posts with your podcast episodes. Then, you can get new subscribers from different channels. Podcast Promotion Channels New podcasts can struggle to get listeners, especially without doing anything.

Engineering 130

Engineering 130

Impact

SEPTEMBER 8, 2023

Key takeaways Referral marketing is a low-cost, high-return channel where brands reward customers for recommending their products or services. Incentives come in many forms, including cash rewards, points-based systems, access to free products and services. Plus, this channel offers high returns without a huge up-front investment.

Retail 52

Retail Credit 52

Chaneltivity

JANUARY 29, 2024

For example, Stefan Chekanov , CEO of Brosix , a secure instant messenger, says, “We launched our program in 2020, just as a lot of businesses shifted to remote work and needed messaging software specifically designed for teams. Check out our blog post — Partner Recruiting: What It Is and How To Do It. But they’re not the only way.

Energy 52

Energy Engineering Channel management 52

PLM Alliances

MAY 16, 2020

Let's say you've previously recruited partners for your channel — maybe by referencing the key elements needed to do so in our recent partner recruitment blog — and obtained top-notch talent that is ready to sell. Incentives that align to the field. Incentives that align to the field. An actionable timeline.

Construction 59

Construction Successful channels Channel management 59

Mindmatrix

APRIL 30, 2024

Advanced tools such as partner marketing software platforms , AI, machine learning, and data analytics are revolutionizing the way organizations support their channel sales ecosystems. For example, consider a telecommunications company that provides business phone systems to its customers.

Ecosystems 40

Ecosystems Telecommunications Retail Channels and alliances 40

PLM Alliances

MAY 30, 2023

Promote your webinar effectively : To attract a larger audience, promote your webinar through various channels such as email, social media, and blog posts. Incorporate real-life examples : Use real-life examples and case studies to illustrate your points, making your content more relatable and impactful.

Utilities 52

Utilities 52

PLM Alliances

FEBRUARY 1, 2023

As a result, constant market changes prompt marketing, sales, and channel leaders to rethink the paths that will help them meet their organizational goals. We’re sharing our insights and methodology in a two-part blog series. The reality is that change will happen no matter what.

Ecosystems 52

Ecosystems Utilities Collaboration 52

ITA Group

DECEMBER 30, 2021

Year in Review: Top 10 Channel Marketing Blog Posts of 2021. While it’s exciting to look forward to all the channel partner potential in 2022, we also want to look back over the year at the best articles that remain relevant moving into the new year. How to Create Relevance & Personalization in Channel Partner Programs.

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Mindmatrix

JANUARY 11, 2024

Examples of transactional influencers include sub-agents in the telecommunications industry and data center space, while non-transactional influencers encompass technology bloggers and article writers, topical leaders in groups and communities, and industry experts and consultants. #2)

Telecommunications 40

Telecommunications Ecosystems System integrators Credit 40

IBM Business Partners

MARCH 29, 2024

That way organizations can target existing customers across various channels, reminding them of their solutions and encouraging those customers to upgrade or purchase new ones. First, they should identify the date range they want to track (for example, one month, six-month, one year).

Value creation 65

Value creation Banking Retail Engineering 65

Impact

AUGUST 15, 2022

Understanding the difference between various partnership types, such as channel partners and affiliate partners, will help you build mutually beneficial relationships where you and your partners can achieve your goals. What are channel partners and how do they fit into your marketing strategy? Get my free eBook.

Retail 52

Retail System integrators 52

Impact

SEPTEMBER 2, 2022

Let’s examine the four key reasons why traditional advertising isn’t the only go-to channel anymore. It seems ads, specifically programmatic and direct-sold ones, have some of the worst conversion rates compared to other channels. . Performance worsens and advertisers invest in other channels. Evolving consumer behavior.

Retail 52

Retail Partnership strategies 52

Impartner

APRIL 22, 2018

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. It’s not just about discounts, rebates, and incentives!

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Chaneltivity

AUGUST 22, 2023

Below, we outline what good partner recruiting is and share 5 steps to refine your strategy — complete with advice from three channel leaders. For example, you could determine the number of prospects in certain SIC codes and geographic areas and compare them to the partners you have in that area. Spend time upfront to get this right.”

Ecosystems 52

Ecosystems 52

Impact

FEBRUARY 20, 2022

So, for example, if you are a pet brand that sells natural products, you could work with the most popular pet influencers who have hundreds of thousands of followers but receive little engagement. Channel: Are the channels they use (blog, Instagram, etc.) Now you get to choose the right influencers for your niche.

Partnership management 52

Partnership management 52

Jake Jorgovan

FEBRUARY 26, 2022

Here’s an example of an influencer marketing campaign: An influencer collaboration between Daniel Wellington (watches) and Instagram influencer, fashion entrepreneur sarahlolathings. For example, nano, micro, macro, or mega influencers. For example, some platforms may only focus on products, but if you are B2B, that may not work.

Collaboration 130

Collaboration Legal Retail Finance 130

SFE Partners

MAY 29, 2023

This blog post will dive into everything related to creating and curating a top-notch sales strategy — from the components, importance, and types to utilizing knowledgeable sales consulting services that help inform decisions. You can give customers the right incentives, information, or support to drive sales.

Utilities 40

Utilities Engineering 40

Successful Channels

JANUARY 5, 2018

The tension between short-term channel sales target achievement and medium-term partner enablement has never been greater. At the end of 2017, I overheard a VP of channel sales saying to his CAM team “you can invest in enabling your partners as long as you are achieving your sales targets.”.

Engineering 52

Engineering 52

SFE Partners

FEBRUARY 26, 2023

This could mean offering product or credit discounts, free shipping, loyalty points, or other incentives to help customers save money. Remember that referral programs work best when they are simple, easy to understand, and offer attractive incentives to customers.

Credit 40

Credit Collaboration 40

Tackle.io

OCTOBER 27, 2021

And there’s a lot of incentives around that. And we try to also attack this, if you will, through the product team engagements that are relevant to us, the AWS services, for example, that are relevant to us. It has to be, hey, I’m in the AWS console as an example. We have to think about that.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

Tackle.io

APRIL 27, 2022

In a recent Tackle webinar , Meaghan Casey, AWS ’ Global Startup Partner Manager; Barbara Murphy, WEKA ’s VP of Cloud Strategy; and Chee Tan, Tugboat Logic ’s VP of Business Development and Channels discussed the unique experience and benefits that startups have when partnering with AWS Marketplace.

Credit 52

Credit Engineering Ecosystems Finance 52

Tackle.io

APRIL 27, 2022

In a recent Tackle webinar , Meaghan Casey, AWS ’ Global Startup Partner Manager; Barbara Murphy, WEKA ’s VP of Cloud Strategy; and Chee Tan, Tugboat Logic ’s VP of Business Development and Channels discussed the unique experience and benefits that startups have when partnering with AWS Marketplace. Barbara Murphy, WEKA.

Credit 52

Credit Engineering Ecosystems Finance 52

Jake Jorgovan

JANUARY 26, 2024

Offer Referral Incentives : Encourage referrals by offering incentives to clients and candidates. Offer Referral Incentives : Encourage referrals by offering incentives to clients and candidates. A Practical Example Source Imagine you're running a boutique executive search firm specializing in the tech industry.

Engineering 130

Engineering Utilities Finance Strategic partnership 130

Impact

MARCH 22, 2024

Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Build a strategy based on customer feedback and carefully evaluate incentives for your industry. For example, mattresses aren’t something you buy often. The reality?

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Impact

MARCH 22, 2024

Word-of-mouth marketing is a full-blown marketing channel—one that’s cost-effective and puts your loyal fans at center stage. Build a strategy based on customer feedback and carefully evaluate incentives for your industry. For example, mattresses aren’t something you buy often. The reality?

Partnering capability and readiness 52

Partnering capability and readiness Credit Retail Engineering 52

Impact

MARCH 20, 2024

That example shows one of the many ways brands can work with affiliates and creators across the funnel. With affiliate marketing driving 16 percent of e-commerce sales and the global influencer marketing market size tripling since 2019 , these two channels together can drive brand awareness and conversions efficiently and effectively.

Credit 52

Credit Collaboration 52

Mindmatrix

NOVEMBER 15, 2023

Bridge’s new learning management module allows companies to create learning curricula, course catalogs and similar training and educational coursework within the platform to share with their sales teams and channel partners. The LMS offers various reports to instructors (companies) and students (salespeople and channel partners) alike.

Ecosystems 40

Ecosystems Channels and alliances Marketing alliance Collaboration 40

Chaneltivity

FEBRUARY 20, 2023

To become an excellent channel partner, they need a lot more guidance. But designing an effective channel partner enablement program is easier said than done. For example, maybe they prefer certain mediums (i.e. An excellent partner enablement program gets partners up to speed quickly, driving revenue growth for both parties.

Channel management 98

Channel management 98

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Mindmatrix

FEBRUARY 13, 2024

By integrating Bridge’s partner, product, partner and solution locator into their e-commerce platform or website, companies can connect their end customer to the right seller (a partner from their channel network), the right product or solution, almost instantly. Discover the potential of Mindmatrix today.

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

Impact

FEBRUARY 23, 2023

As a performance-based marketing channel, affiliate partnerships nurture thriving, mutually beneficial relationships. Brands tap into new audiences through niche influencers, blogs, and content creators. Partnerships offer a fantastic lifeboat to save brands and partners from drowning.

Credit 52

Credit Partnership management Partnership strategies Collaboration 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Impact

JANUARY 4, 2023

Channel partners market and sell products or services of other brands and fall into two categories: reseller and referral partnerships. The partnership economy is booming, and now is the time to leverage the benefits of this hot channel to drive revenue and business growth. Download your free ebook copy and learn more. . Influencers.

Credit 59

Credit Banking Retail Collaboration 59

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channel management.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Chaneltivity

NOVEMBER 29, 2023

Here are some ideas: Email sequences Messages in shared Teams or Slack channels Regular partner meetings Press releases Blog posts Newsletters Asif also used collaborations with key influencers in the tech and cloud community to amplify reach. They need to know (1) it exists and (2) what’s in it for them.

High tech 52

High tech Engineering Collaboration 52

Impact

SEPTEMBER 20, 2022

Enter partnerships — an innovative and trustworthy revenue channel. Power up with partnerships and harness the benefits of this revenue-generating channel to see impressive results like increased sales, brand awareness, and conversion rates. These partnerships can become very creative, as you’ll learn in the examples below.

Banking 52

Banking Finance Retail IT partnerships 52

Impact

JULY 20, 2023

For example, an influencer posts on Instagram that they’re at a famous music festival. Determining incentives and negotiations: Instead of guessing the right budget for each influencer campaign, AI can review influencers’ historical data and compare their content and performance. Then, AI can determine the correct incentives.

Collaboration 52

Collaboration Partnership management 52