Commerce strategy: Ecommerce is dead, long live ecommerce
IBM Business Partners
APRIL 25, 2024
The first step is to build a strategy that’s focused on commerce, a channel-less experience, rather than ecommerce, a rigid, outdated notion that doesn’t meet the needs of the modern consumer. “It’s about experiential buying in a seamless omnichannel journey, which is so rich that it essentially becomes channel-less.”
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