PLM Alliances

MAY 16, 2020

Having trouble recruiting the right partners who will consistently rep your solution over the competition's? The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners. You aren’t alone.

Ecosystems 52

Ecosystems 52

Impact

JULY 21, 2023

A benchmark survey by DemandGen revealed that almost 60 percent of channel leaders expect partner-generated revenue to climb more than 10 percent in 2023, and just under a quarter predicted more than 20 percent financial gains. Despite the pitfalls of digital advertising, it remains an essential pillar of any marketing strategy.

Partnership management 52

Partnership management Finance Integration partnership Business development 52

Impact

SEPTEMBER 2, 2021

Research shows that 60 percent of all consumers consult blogs, vlogs, or social media posts before considering a product purchase, and that influencer marketing can generate 11 times the return on investment (ROI) of traditional advertising. How do social media influencers get paid? Business and tech. Sports and entertainment.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52