Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make. Quite literally.

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Impact

DECEMBER 19, 2023

It’s natural to think you might not have enough audience to partner with brands, but don’t underestimate yourself. Be proactive: Only five percent of brands want to recruit creators, so you do them a favor by reaching out. So, when you partner with the right brand, your recommendations are highly relevant to your followers.

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Remarkable Partnerships

JANUARY 31, 2023

We know that charities are finding recruitment and retention of corporate fundraisers tough in the current market. So if you work well together you will you achieve your mission faster, which is motivating for everyone. Learning together will unite the team and increase everyone’s skills and confidence. There is hope.

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Impact

JULY 20, 2023

B2B brands can benefit from influencer marketing as much as B2C brands if they partner with the right creators. When brands partner with authentic creators that match their values, they’re much more likely to achieve engagement and conversions. People ultimately trust a consistent, familiar, and honest voice. After all, they built it!

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Impact

JULY 4, 2022

They earn the same commission as everyone else and often promote goods they didn’t vet. Through strategic partnerships, affiliates programs today offer a wide array of online and offline partners, and advertisers reward on a performance basis. Affiliate programs enable brands to recruit partners.

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Channel Incentive Best Practices

NOVEMBER 26, 2020

In part one of this blog series on Channel Data, we took a broad look at the need for a Channel Data Strategy along with POS Data – what it is, how to collect it and what to do with it! There is much discussion about culling partners who do not consistently perform (the “ long tail ” channel partners), but I am against this.

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SFE Partners

APRIL 26, 2023

Are you trying to build a successful sales team but don’t know where to start? In this blog post, you’ll discover all the necessities for building and managing an effective sales team. Building an effective team that knows how to market your product or service to customers requires effort.

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Impact

DECEMBER 6, 2023

Key takeaways from this blog Brand ambassadors promote brands they officially partner with, genuinely loving and using the products themselves. Brand ambassadorship paves the way for a successful creator career Brand ambassadors are content creators who actively promote a partnering brand and its products.

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Phoenix Consulting Group

NOVEMBER 15, 2021

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness. The mistake most partners make. Quite literally.

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Impact

NOVEMBER 11, 2021

SaaS affiliate marketing is a popular form of referral-based partnership that rewards publishers such as deal sites and blogs for driving traffic to you. In the SaaS context, a potential user may start by researching business publications and industry blogs for software solutions to their particular issue. Get my free eBook].

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PLM Alliances

OCTOBER 22, 2021

We’re sharing our tips with you in a three-part blog series. Key success factors: Does everyone involved understand the challenges within the project? Knowing the answers to these questions will ultimately help drive overall goals and objectives. A unified team knows what they need to achieve and how they will achieve it.

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PLM Alliances

OCTOBER 22, 2021

We’re sharing our tips with you in a three-part blog series. Key success factors: Does everyone involved understand the challenges within the project? Knowing the answers to these questions will ultimately help drive overall goals and objectives. A unified team knows what they need to achieve and how they will achieve it.

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Partnering capability and readiness Engineering 52

Impact

SEPTEMBER 9, 2022

Publisher partners don’t ship products or even make the final sale. They refer traffic to their partner brands and receive a commission for that traffic or conversion on the partner brand’s website. Why try affiliate marketing for your blog or website? Why content creators should set up a blog or website.

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PLM Alliances

AUGUST 21, 2022

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

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PLM Alliances

JUNE 8, 2020

As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Benchmarking partner performance across the community. The goal of capacity planning.

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ExactHire - Partnership

MARCH 11, 2016

In this blog, we’ll take a quick look at how large national payroll providers might try to remedy your clients’ payroll–and general human resources–pain. In this section, we’ll examine each of your pain points as they relate to your prospects being recruited to use national provider solutions instead of your services.

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Magnetrix

APRIL 7, 2022

How to show commitment to partners from the start? Alignment with partners - understanding one another. Channel partner training and alignment across the partner organization. Figure out what you can do to make your partners succeed. Partner enablement - make sure your partner is effectively representing you.

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PLM Alliances

MAY 16, 2020

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Sadly, many companies fail to achieve breakthrough success with their partners. Build a partner road-map.

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Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

MARCH 23, 2022

Thanks everyone who’s joining. We’re going to give everyone a couple of minutes and we’ll get started here. Thanks everyone for joining. So first of all, thank you so much everyone for taking the time to join us today. If they know what they want, they can immediately make that decision.

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Magnetrix

OCTOBER 27, 2022

How and where channel partners research and vet vendors. What channel partners look for in a new partnership. Communities used by channel partners to vet vendor products. Red Flags Partners See When Vetting a Vendor. Green Flags Partners Look For When Vetting a Vendor. When are partners ready to engage a vendor?

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Channels and alliances Co-Alliance Partner ready Engineering 52

Impact

MARCH 24, 2021

Affiliates may have been the starting point for partnering online, but they are simply one partner type in the partnership universe, which can include influencers, software integrations, mobile apps, and B2B agreements. Partners get lost and fall off. For everyone else, the obstacles are many and difficult to control.

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ExactHire - Partnership

MARCH 11, 2016

In this blog, we’ll take a quick look at how large national payroll providers might try to remedy your clients’ payroll–and general human resources–pain. Your Play: When everyone wants to be on the big kid’s team, it’s going to be hard for the captain to customize his coaching to each individual teammate. Everyone wins.

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