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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

In a world where standing out is tough, we’ll help lead your team to win big in the marketing game. Understanding the Business Landscape and Setting Goals Understanding the business landscape and setting goals is vital for your success as a CMO. Use these resources in all your campaigns.

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Boosting Marketing Productivity with Workflow Automation

SEO Magazine

To make your marketing team do better, think about using smart tech and tools. This lets your people focus on bigger goals. You can tell your system what steps come next automatically so that everyone knows who needs to do what without being told every time. Always check how things are going and be ready to change if needed.

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Navigating Uncertainty: The Crucial Role of Business Development in an Unstable Economy

Dinkel Business Development

In an economy riddled with uncertainties, businesses find themselves navigating a sea of unpredictable changes. From sudden market shifts to fluctuating customer demands, the ability to adapt swiftly and efficiently becomes paramount. One way to do this is to provide value above and beyond your scope of work with them.

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Leadership in HR: 34 Key thought leaders in the HR Industry

Jake Jorgovan

Changing mindsets and new technological advancements make it challenging to stay ahead of the competition. Thought leaders in HR provide invaluable insights into emerging trends, effective strategies, and innovative practices. Learning from these leaders allows you to enhance your HR functions, from recruitment to employee engagement.

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Top 6 customer referral marketing trends  your brand can leverage in 2024

Impact

After all, referral customers are 50 percent more likely to purchase than your non-referral audience. As 2024 approaches, this channel is taking a larger piece of the marketing pie due to its low customer acquisition cost (CAC) and higher return. Make it easy for your customers to share and refer within their networks.

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Should You Care About Deinfluencing?

SEO Magazine

You may wonder if “deinfluencing” deserves your attention, especially in a landscape shaped by AI-driven marketing. Grasping both concepts helps you navigate the intricate web of online marketing strategies effectively while making informed decisions as a consumer or marketer amidst an ever-evolving technological backdrop.

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Generative AI use cases for the enterprise

IBM Business Partners

Remember how cool it felt when you first held a smartphone in your hand? For example, organizations can use generative AI to: Quickly turn mountains of unstructured text into specific and usable document summaries, paving the way for more informed decision-making. Automate tedious, repetitive tasks.

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