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Organizing for Marketplace Success

Tackle.io

The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good. Eric Elias: Yeah.

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ServiceNow Boosts Telco Support with NVIDIA Partnership, NetACE Purchase

Channel Insider

The two initiatives underscore the company’s commitment to enhance service delivery and make work flow better within its telecom vertical — and they come on the heels of ServiceNow’s alliance with EY to improve GenAI compliance and governance.

Insiders

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State of Cloud Marketplaces 2022

Tackle.io

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

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Tackle unites cloud co-sell, buyer intent data, and Cloud Marketplace solutions together to create the industry’s first end-to-end Cloud GTM Platform purpose-built for ISVs

Tackle.io

As a result, ISVs now have access to a single platform with cloud buyer intent data, cloud co-sell automation, and full-service Marketplace capabilities that work seamlessly together to streamline workflows and enable sellers to operate more efficiently.

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How to Select the Right Platform to Manage Your Channel Sales

Magnetrix

Best practices for selecting a channel management platform. When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform. A learning management system (LMS) for channel partner training.

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Tackle unites cloud co-sell, buyer intent data, and Cloud Marketplace solutions together to create the industry’s first end-to-end Cloud GTM Platform purpose-built for ISVs

Tackle.io

As a result, ISVs now have access to a single platform with cloud buyer intent data, cloud co-sell automation, and full-service Marketplace capabilities that work seamlessly together to streamline workflows and enable sellers to operate more efficiently.

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How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. What’s the Channel Hotter Than Paid Search? Partners that drive more new customers can receive higher payouts, and you may also choose to work more closely with those partners to ensure their continued success.