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Top tips to create a successful partnership strategy

Mindmatrix

In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges. Partnership strategies are created at two levels.

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How is AI Transforming the Data Center Industry and Unleashing New Growth Opportunities?

Frost & Sullivan

This megatrend is driving data center service providers to assess emerging growth opportunities and re-align growth strategies, locations, designs, and operations for developing an AI-workload centric value proposition.” – Nishchal Khorana , Vice President, Global ICT, Frost & Sullivan.

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Discover our 2023 highlights

Remarkable Partnerships

We delivered bespoke training for Stonewall’s Client Account Managers (CAMs) to help them identify and upsell partnership opportunities. Adrian Riches, Head of Business Development, said, “The training has resulted in a 100% increase in partnership opportunities referred by CAMs to our corporate partnerships team.”

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What Growth Marketers Can Learn From Partnership Leaders

Impact

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.

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A shift in strategy: how senior leadership teams should think about modern partnerships

Impact

Often these programs look something such as this: Affiliate teams managing affiliates Influencer teams managing influencers Public relations (PR) teams managing ambassadors Business development teams managing business-to-business (B2B) partners. Considerations for building a new partnerships strategy .

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From affiliate networks to modern partnerships — an evolution in the works

Impact

It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnership strategy going to look like?

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Engage SIs in the product development process, leveraging their domain expertise and customer insights to inform feature prioritization and roadmap planning. You need to avoid over-promising or clear expectations at some point.