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A beginner’s guide to building a channel partner program

Mindmatrix

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Are you fully committed and staffed for partner/channel GTM execution?

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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How to Select the Right Platform to Manage Your Channel Sales

Magnetrix

How channel management platforms increase partner engagement. Document management & co-branding. Top 3 benefits of an excellent channel management platform. Scalable channel partner training. He’s here with us to discuss: How to Select the Right Platform to Manage Your Channel Sales. Event management.