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Ultimate guide to SaaS affiliate marketing

Impact

Download our ebook: Ultimate guide to SaaS affiliate marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. I thought that people would come in, basically swipe their credit card or their Amazon EDP, we’d have an agreement. And it was a head count, who was Global Alliances management, focused on this.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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State of Cloud GTM 2023

Tackle.io

INTRODUCTION Download the PDF. They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Five years from now, every seller in a software company will know how to win with cloud.