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Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM

Mindmatrix

The essence of successful ecosystem partnerships lies in understanding and nurturing these relationships, aligning visions, and co-creating value in a way that benefits the entire ecosystem. Consider a retail company that sells products through a network of partners. That’s where CPQ (Configure, Price, Quote) technology comes in.

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Ultimate guide to SaaS affiliate marketing

Impact

These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.