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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. We have to work harder to not only maintain but grow our partner ecosystems. A company and its partners must be held accountable in order to keep Alliances on track.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

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5 Ways to Leverage Cloud Alliances to Drive Strategic Growth

Tackle.io

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Tackle’s dashboard is a huge benefit to our finance organization and gives us that peace of mind that everything’s taken care of,” Dan says.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.