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Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Good leadership is critically important to light the fire for successful corporate partnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter.

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2024 – the year for new thinking

Stellar Partnerships

Culture of collaboration We know that corporate partnerships take a whole of organisation effort, so there needs to be a culture of collaboration to support them. Instead of a feral, winner takes all approach to travel, there is a culture of collaboration and consideration of others.

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3 secrets of successful organisations

Stellar Partnerships

When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Adding the input of brilliant people at the right time can inject new energy and provide a disruptive edge to the organisation.

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Keeping it fresh

Stellar Partnerships

It’s a challenge for charities to keep the relationship with a corporate partner fresh and engaged, especially when the partnership has been established for a while. We often talk about partnerships as a marriage, not a speed date. The corporate chose some high performing staff to attend and then blog about their experience.

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Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. Lyn Prodger, Partnerships Manager at AFK, tells us that the key to her corporate partnerships success is being consistent.

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See the world through a company’s eyes

Remarkable Partnerships

We recommend you demonstrate how your purpose-driven charity partnerships will engage their employees by showing how their role directly connects to creating a better society. This brings increased loyalty, better collaboration and enhanced performance. Working conditions.

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Taking the F word out of partnerships

Stellar Partnerships

The F word in partnerships is “fundraising”. Corporate partnerships are typically the awkward teenagers in a non-profit family; they look familiar, but it’s an uneasy fit. That’s why partnerships are usually corralled into fundraising. It was lucrative annual income that boosted the partnership team’s KPIs.