The invisible hand behind new retail in China
Thinkers 50
NOVEMBER 30, 2021
The rise of new retail in China has been largely driven by innovative companies that spotted emerging and unmet needs of consumers. Moreover, individual internet celebrities such as Li Jiaqi (favourably called Mr Lipstick), Tao Liang (favourably called Mr Bags) and Li Ziqi have brought retail to a new level of experience.
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