On the Ecosystem vs Channel Debate
PLM Alliances
APRIL 17, 2023
Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The word is everywhere. Networks are buzzing about it, leaders are changing their titles to incorporate it, and influencers are either lining up to critique it or tout it as the best thing since sliced bread. The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.
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