3 reasons why measuring partner and channel incrementality benefits your brand
Impact
JUNE 27, 2023
Scheduling regular vehicle maintenance ensures your car performs optimally and deters unwanted car problems. Similarly, brands must assess partner and channel incrementality to help identify challenges and ways to align affiliate partnerships to business growth. With increased competition and rising ad costs, measuring partner and channel incremental value helps cement affiliate partnerships as the ideal digital channel to deliver marketing efficiency and prove a return on investment.
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