Impact

AUGUST 1, 2023

Media-savvy consumers and digital natives look for authenticity in marketing. In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers. According to Statista, 49 percent of Instagram influencers on average were involved in fraudulently inflating follower count.

Legal 98

Legal Finance 98

IBM Business Partners

AUGUST 1, 2023

Whether it’s addressing customer demands for seamless digital experiences or helping clients navigate complex industry regulations, IBM Cloud is committed to helping clients drive innovation today while preparing them for tomorrow. As enterprises embrace generative AI to drive innovation, the combination of IBM’s AI stack, industry expertise and infrastructure can help them on their journeys.

Banking 71

Banking Co-Alliance Fintech Utilities 71

Remarkable Partnerships

AUGUST 1, 2023

Our recent Hidden Opportunities research revealed that cultural differences between charities and companies are a barrier to them partnering together. In this blog we dive deeper into this barrier to explore why it exists and how you can overcome it. Motivation Companies are motivated by delivering their bottom line. It is fair to say that purpose driven business is becoming increasingly important, however making a profit is still the top priority, especially in tough economic times.

Corporate partnerships 52

Corporate partnerships Partnership strategies 52

IBM Business Partners

AUGUST 1, 2023

We’re delighted about the recent expansion of IBM and Adobe’s dynamic partnership to help brands transform their content supply chains using generative AI. Our longstanding partnership with Adobe spanning both technology and consulting allows us to offer an unparalleled range of services to meet the evolving needs of the marketing and creative community.

Government 68

Government Ecosystems Collaboration 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Market Source Inc

AUGUST 1, 2023

Program Manager Vincent Tuccillo succeeds in coaching his teammates by following this advice: “I was told years ago that those who utilize their strengths to do what they love will always find success.” The post Diverse Talents Make Vincent Tuccillo a Standout Manager appeared first on MarketSource.

Utilities 52

Utilities 52

Impact

AUGUST 1, 2023

The impact.com team has been hard at work rolling out new features to enhance the impact.com for Publishers suite. This quarter, we focused on streamlining our user interfaces so you can achieve deeper data insights faster. As the marketplace grows increasingly competitive, you should have all the tools you need to do more with less. Look at our top new features for Trackonomics and Pressboard this quarter.

52

52

IBM Business Partners

AUGUST 1, 2023

Gone are the days when antivirus software and a firewall were almost enough to protect an organization from cyberattacks. Trojans, worms and malware are no longer the only cyberthreats keeping IT and security professionals awake at night. According to the IBM Security X-Force Threat Intelligence Index 2023 , for the second year in a row, phishing was the leading cyber threat, identified in 41% of incidents.

Ecosystems 62

Ecosystems 62

Impact

AUGUST 1, 2023

The organic reach of social media content continues to decline thanks to constant algorithm changes. On Facebook, the average post reaches just 5.2 percent of its potential audience. However, that doesn’t mean organic social is useless for promoting branded content. Your owned social media presence: Increases brand awareness. Branded content helps build a publication’s brand on social media, keeping you top-of-mind for existing readers and providing an early touchpoint for new ones.

Ecosystems 52

Ecosystems 52

IBM Business Partners

AUGUST 1, 2023

True to their name, generative AI models generate text, images, code , or other responses based on a user’s prompt. Organizations that utilize them correctly can see a myriad of benefits—from increased operational efficiency and improved decision-making to the rapid creation of marketing content. But what makes the generative functionality of these models—and, ultimately, their benefits to the organization—possible?

Utilities 63

Utilities Engineering 63

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu