Fri.Jun 09, 2023

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A Guide to Advertising a Podcast

Jake Jorgovan

Growing an audience for a B2B podcast organically can take a lot of time and energy away from focusing on building business relationships through the podcast itself. You can promote the show through unpaid means like social media, and you should do that as much as possible. But if you're in a big enough niche to justify it, you might want to look into advertising your podcast to increase growth by attracting more podcast listeners.

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Why advanced API security is critical to outsmarting new threats

IBM Business Partners

As organizations continue to expand their digital footprint, new vulnerabilities are constantly emerging that can put them at risk. Among the most prominent new examples is attacks that exploit the growth of application programming interfaces (APIs) , which work to connect applications and systems to facilitate the exchange of data. Along with the ease of interaction that APIs provide, however, comes potential new entry points for bad actors to gain access to organizations’ resources and d

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10 Key Strategies to Get the Most Out of Your Idea Management Program

Hype

In today's competitive business environment, effective idea management is essential for driving innovation and staying ahead of the competition. But how can you ensure that your idea campaigns are producing results?

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8 Strategies to Sidestep the Most Common Pitfalls in Financial Software Implementation (Pt.2)

TRG Blog

In our previous blog post , we explored four strategies businesses should implement to avoid common mistakes in financial management software implementation. Today, we will uncover four additional strategies to help you and your business prepare effectively before embarking on your implementation journey.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are Construction Defects Covered by Insurance? A Comprehensive Guide | Tishkoff PLC

Tishkoff

Construction defects can lead to significant financial losses and legal disputes for project owners, contractors, and other parties involved in construction projects. A crucial question often arises: Are construction defects covered by insurance? This comprehensive guide will provide a comprehensive understanding of insurance coverage for construction defects, including the types of insurance policies, potential coverage, exclusions, and the role of legal experts in navigating insurance claims r

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7 branded content analytics you should be tracking [+ an action plan]

Impact

Ever been lost on the road without a map or GPS? Before long, you’ll end up down a dead-end street or lose track of your destination. It’s easy to make the same mistake when running a branded content campaign. Accurate traffic, leads, and engagement stats keep you on track—maximizing the impact of each campaign. Actionable analytics answer crucial questions in real-time, such as: How did specific pieces of content perform?

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Tackle on Tackle: How We Drive Revenue Through Cloud GTM

Tackle.io

When you think of reaching customers through AWS, Google, or Microsoft, you probably first think about creating a listing on one of the hyperscalers’ Cloud Marketplaces to try to tap into that potential. And to be sure, there’s certainly validity to that: we’ve seen enormous growth in Cloud Marketplace buyers over the last few years. In 2022, we saw the number of new Marketplace buyers increase 200%.