Thu.Jan 25, 2024

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Top 40 Must-Attend Global Marketing Events of 2024

Jake Jorgovan

The year 2024 is rich with opportunities for professionals eager to enhance their knowledge and expand their networks. From high-profile gatherings in vibrant cities to specialized conferences focusing on digital innovation, each event offers valuable insights and invaluable connections. This article guides you through the top marketing events of 2024, detailing their focus, location, speakers, and what makes them unmissable for professionals in the field.

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Balancing AI: Do good and avoid harm

IBM Business Partners

Growing up, my father always said, “do good.” As a child, I thought it was cringeworthy grammar and I would correct him, insisting it should be “do well.” Even my children tease me when they hear his “do good” advice and I’ll admit I let him have a pass on the grammar front. In the case of responsible artificial intelligence (AI), organizations should prioritize the ability to avoid harm as a central focus.

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The Cultural Quotient: How Fractional Executives Impact Organizational Dynamics

Jake Jorgovan

Today’s business landscape is on shaky ground, constantly changing and adapting. SaaS is seeing a shift to XaaS, AI is threatening to take over the planet, and the economy is undergoing ground-shattering shifts. In the case of small to medium-sized companies, the need for niche expertise is high, but the resources to sustain full-time positions are limited.

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Embracing the As-a-Service Model: Advantages and Challenges for MSPs

Channel Insider

The As-a-Service model, also known as the XaaS (Anything As-a-Service) model, is essentially a subscription-based distribution model that allows for scalable and highly customizable service agreements rather than the more traditional package offerings. Renowned for its flexibility and scalability, XaaS is a mature and in-demand solution for business and IT processes, providing many benefits to providers and their clients.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 10 Demand Generation & Performance Marketing Thought Leaders

Jake Jorgovan

Finding effective demand generation and performance marketing strategies is a major hurdle for many companies. You can tackle this challenge by following thought leaders in these fields who offer valuable insights and proven strategies. You’re on the right page to find the best such leaders as we guide you to the top minds in demand generation & performance marketing.

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Top 10 BPO (Business Process Outsourcing) Consultants & Consulting Firms

Jake Jorgovan

Are you struggling to find the right BPO consultant for your business needs? The vast array of options can be overwhelming, leading to uncertainty and decision paralysis. Luckily, you're exactly where you need to be to find your ideal BPO solution. In this article, you will discover: A carefully curated list of the top 10 BPO consultants and consulting firms.

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The importance of diversity in AI isn’t opinion, it’s math

IBM Business Partners

We all want to see our ideal human values reflected in our technologies. We expect technologies such as artificial intelligence (AI) to not lie to us, to not discriminate, and to be safe for us and our children to use. Yet many AI creators are currently facing backlash for the biases, inaccuracies and problematic data practices being exposed in their models.

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Top 8 TMF Consulting Firms, Consultants, and Outsourcing Companies

Jake Jorgovan

"Quality is not an act, it is a habit." – Aristotle. When it comes to clinical trials, maintaining a high-quality Trial Master File (TMF) is paramount. This process, crucial for regulatory compliance and successful trial management, often requires specialized expertise. TMF consulting firms, individual consultants, and outsourcing companies play a vital role in ensuring that these critical documents are managed effectively, efficiently, and in compliance with regulatory standards.

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MRO spare parts optimization

IBM Business Partners

Many managers in asset-intensive industries like energy, utilities or process manufacturing, perform a delicate high-wire act when managing inventory. Finding the right balance becomes crucial for helping ensure the success of maintenance, repair and operations (MRO) initiatives, specifically the spare parts that support them. What’s at stake?

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Valeo Applauded by Frost & Sullivan for Minimizing Resource Consumption, Supporting Greener Mobility, and Its Competitive Strategies

Frost & Sullivan

SAN ANTONIO – January 25, 2023 – Recently, Frost & Sullivan researched the circular economy and sustainability initiatives for the mobility industry and, based on its findings, recognizes Valeo with the 2023 European Competitive Strategy Leadership Award. The company is accelerating the expansion of reman products by launching the first Remanufactured automotive windshield-mounted video camera with Stellantis.

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Customer experience examples that drive value

IBM Business Partners

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. It’s no surprise. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention. As such, more organizations are increasing their dedication to CX strategy and looking towards successful customer experience examples for inspiration

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Overcoming Leadership Hurdles for Technical Founders

Aepiphanni

Discover how technical founders can overcome common leadership hurdles and steer their growth-stage companies toward success with actionable insights.

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Evolution of the Sales Ecosystem: Navigating the Shift from Traditional to Modern Ecosystems with the right PRM and Sales Ecosystem Enablement Tools

Mindmatrix

In the B2B space, sales ecosystems have undergone a significant transformation over the years. Traditionally, the sales process involved a linear, transactional approach, characterized by one-to-many relationships between a vendor and its partners, which was transactional and product-centric. However, in today’s business landscape, sales ecosystems have emerged which are driven by many-to-many interactions happening among all of the participants.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Overcoming Leadership Hurdles for Technical Founders

Aepiphanni

Discover how technical founders can overcome common leadership hurdles and steer their growth-stage companies toward success with actionable insights.

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The Rise of Fractional Executives

Jake Jorgovan

In recent years, the business world has witnessed the emergence and rapid rise of a novel concept in leadership and management: the fractional executive. These are highly skilled professionals who offer their expertise to organizations on a part-time, interim, or project basis. And all of that without the long-term financial commitments. This trend is gaining significant traction, driven by the evolving needs of modern organizations that demand agility, specialized skills, and innovative thinkin

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