Growing Through a Downturn: How Co-sell + Marketplace Opens New Doors
Tackle.io
OCTOBER 20, 2023
No matter how you slice it, an economic downturn poses some formidable challenges for any software company. When the economy hits a snag, prudent ISVs will tighten their belts and focus on driving efficiencies across the business. The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces.
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