How Does Self-Serving Attribution Affect Strategic Decisions?
INSEAD Knowledge
OCTOBER 23, 2023
The core tenet of performance feedback theory is that the evaluation of past performance shapes future behaviours and choices: We repeat the actions that have seemingly led us to success and avoid those that we believe have led us to failure. However, this process is never straightforward and is subject to a myriad of cognitive biases, which significantly complicates learning from past performance.
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