April, 2021

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How Vendors Measure SaaS Partner Success

Channel Incentive Best Practices

The past 12 months have seen an enormous uptake in cloud services, with more than ninety percent of UK businesses saying it played an important part in their response to COVID-19. Channel partners have adapted their business models accordingly – meaning big changes to how vendors engage, classify, incentivise and renumerate partners. So how has the shift to cloud and Software-as-a-Service (SaaS) changed how vendors measure partner success?

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Three Key Steps to Prepare for Data and AI Leadership

INSEAD Knowledge

To harness the potential of new technology, today’s data-driven business leaders must also be politicians and communicators.

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Set a Cadence of Communication

Peter Simoons

Tip 7: Set a Cadence of Communication. Did you know that in any orchestra, the most important member is actually the conductor? The individual musicians making up the orchestra may know how to play their piece, but they can’t achieve the unity and harmony required in playing a symphony without the conductor’s guidance. The conductor is the one with the plan of how the symphony should sound, and so they have to direct when and how every note should be played to create the desired unit

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READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. Often when non-profits and social enterprises consider commencing a corporate partnerships strategy, their first action is to ask the board for contacts within the business sector. There’s nothing wrong with that, but it’s something that should be done way down the track, and certainly not at the start.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Billy Shore Responds to Purpose-Driven Board Leadership Framework

Board Source

Billy Shore of Share Our Strength , the parent organization for the No Kid Hungry campaign, responds to BoardSource’s CEO, Anne Wallestad's new way of framing the nonprofit board’s role, and a call for what we’ve termed “Purpose-Driven Board Leadership.”. “ The Four Principles of Purpose-Driven Leadership ” offers a new framing of a board’s mission that puts purpose first.

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What Are the Downsides of CoSelling on CoSell?

CoSell

In our sales environment, we are looking for ways to gain a competitive advantage and provide exceptional value. More and more sales professionals are looking to build long-term relationships with their B2B partners. If that sounds good to you, you’re probably also wondering is about how. You may be asking two critical questions: What is the best way to connect with clients?

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Overcoming the Hurdles of a Federated Model

Stellar Partnerships

Have you ever participated in Tough Mudder? It’s a crazy fitness challenge with all kinds of obstacles to overcome. Personally, I’ve never felt the urge to commando crawl through mud or jump into icy water, but Sharon did it once – in a red morph suit (yes, you can bribe me for the photos).

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Understand the Cultural Differences

Peter Simoons

Tip 8: Understand the Cultural Differences. When two people begin occupying the same space – as roommates or dorm-mates, as co-workers using the same office, as a couple living together – one of the many possible sources of conflict that can spring between them is the way they do things. One person may be messy, while the other is fastidious to a fault.

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Hybrid Meetings that Work: Tips for Your Successful Event

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations, ISTO . Industry events that combine LIVE and digital components for in-person and remote audiences are what we now call the “Hybrid Meeting” or “Hybrid Event.” And while Hybrid events were conceived in direct response to travel restrictions during a worldwide pandemic, with the advancement of streaming and digital meeting technologies and the flexibility they afford, they are increasingly becoming a desired meeting format for the future

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Billy Shore Responds to Purpose-Driven Board Leadership Framework

Board Source

Billy Shore of Share Our Strength , the parent organization for the No Kid Hungry campaign, responds to BoardSource’s CEO, Anne Wallestad's new way of framing the nonprofit board’s role, and a call for what we’ve termed “Purpose-Driven Board Leadership.”. “ The Four Principles of Purpose-Driven Leadership ” offers a new framing of a board’s mission that puts purpose first.

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LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch). I invaded my husband’s workshop (he’s a proper artist, unlike me) and thew myself into making a sculpture that’s been nudging my subconscious for years saying ‘make me, make me’ Creating helps me to relax & get away from the screen – but most of my projects never see the light of day.

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10 Questions To Ask in the Co-Selling World

CoSell

When it comes to collaborative selling, many people find it is easier to start from a blueprint template instead of starting from a blank slate. I’m sure you’re seeing this in other parts of your work. Instead of starting with a blank page for designing a website, you begin with a blueprint. Instead of beginning a project on a blank whiteboard, you use a project management template.

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A world without cookies

Stellar Partnerships

Can you imagine a world without cookies? It’s enough to give our favourite cookie monster palpitations. But what if it turns out to be a big opportunity for you and your non-profit? Experts in digital advertising tell us there are major changes underway to online customer identification. Concerns have been growing about online security and the way in which customer information is captured by corporates.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Alliances: Dangerous Liaisons or Healthy Relationships?

Peter Simoons

In a 1993 HBR interview Peter F. Drucker mentioned alliances as “ Dangerous liaisons […] which, by the way, very few people understand ”. In the article it is clear that Drucker refers to the manager’s desire to have control. Luckily, we’ve come a long way in the past 28 years. However, even today, not many people really understand alliances. .

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IEEE Industry Standards and Technology Organization Announces Formation of Adaptive Instructional Systems Consortium

ISTO / IEEE

PISCATAWAY, NJ 6 April 2021 – The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces the formation of a new Federation member Adaptive Instructional Systems Consortium or AIS Consortium.

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Testing Google’s Claim of Quality

INSEAD Knowledge

Research suggests that, by using a tying strategy, dominant platforms may be able to gain traction in new markets with a lower quality product than what is offered.

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DATA DRIVES DECISIONS

Be Partner Ready

London, 1980’s: My padded shoulders, permed hair and I, worked with leadership teams and marketing managers within multinational companies (Unilever, J&J, Cadbury’s to name a few). Upon arriving in Australia in 1994, I began working with amazing Australian companies through my company Cavill + Co, advising on their CSR & building partnerships for blue chips including Disney Australia, AMP, Mondelez, Vodafone, SEEK and many more.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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7 Tips To Gain Competitive Advantage With Collaborative Partnerships

CoSell

Today’s digital world is moving at light-speed. I bet you’ve been feeling the effects on your job, business, and organization. It turns out that much like early explorers, we are on the lookout for new partners, new continents, and new ways to boost business. Here are 7 tips for boosting your competitive advantage with collaborative partnerships. 1.

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3 Easy Steps to Attracting and Retaining Channel Partners

Magnetrix

Running a business can be quite the challenge, especially when your business depends on channel partners to drive revenue. It can also be difficult to find channel partners who commit to your business and bring ROI. However, it is even more trying when it comes time to enable and encourage channel partners to sell your products. In order for your channel partners and channel sales strategy to be successful , you need to ensure that your business is set up to enable the success you are looking fo

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An Alliance Shock Response Framework

Peter Simoons

For a little over a year now we have all, to some extent, been influenced by the COVID-19 pandemic. Some countries have reacted more vigorously than others. We’ve seen that in all stages of the pandemic (and now again with the vaccination roll out). Some companies have reacted more vigorously than others, to the changing circumstances. Some have held back and will wait until it all passes by, others have transformed immediately to new business models.

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Frost & Sullivan Reveals the 50 Game-changing Technologies Transforming the Future

Frost & Sullivan

Webinar offers strategic guidance and actionable ideas on the hottest technologies with maximum potential to fuel global innovation and drive commercial success. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SANTA CLARA, Calif. – April 13, 2021 – The convergence of emerging technologies with other advanced solutions is driving powerful innovations that will generate multi-billion dollar markets and new growth opportunities acr

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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A Seven-Step Choreography for Thriving Teams

INSEAD Knowledge

Changes at team level will never take hold unless individuals’ objectives and behaviours are synchronised with those of the group.

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Guiding Principles for a Successful MDF Program

Channel Incentive Best Practices

How successful is your MDF Program? Although a more paramount question might be if you are familiar with which activities result in the highest ROI? Either way, if you are looking to take your MDF program to the next level, join Channel Mechanics CEO Kenneth Fox for the webinar “ Guiding Principles for a Successful MDF Program “ Kenneth will be joined by Michele Lee , Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis , Global Channel Programs Manager

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7 Key Skills for Finding Balance and Making Sales More Human

CoSell

Yes, it’s true. We are working remotely. Yes, it’s true. We can expect this to continue for some time. And, yes, it’s true. We need to make sales more human. Finding balance is key as we master the new normal of our virtual sales environment. I’ve been taking an informal poll of colleagues, friends, and clients. I’ve found 7 key skills that I believe you’ll use to build balance and make sales more human.

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Don’t Go It Alone: Build A Leadership Mindset Of Trust And Co-Creation

Thinkers 50

Not only can leaders help organizations to co-create the future, but perhaps they can also energise the workplace along the way. Whether this comes down to technology, the race to reskill or diversity, Hack Future Lab founder and global management thinker Terence Mauri sets out why it’s time to rethink the importance of trust in sustaining an inclusive, human-led and sustainable future.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Partnerships 101: What is Cross-Selling?

Crossbeam Blog

Ask a friend in the partnerships world, “What’s cross-selling?” and you might find yourself doing the shuffle. Your friend redirects the question to you, making sure you answer first. Then, in most cases, they agree with you.

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5 Key Challenges to Unlocking Improved Customer Lifetime Value

ITA Group

5 Key Challenges to Unlocking Improved Customer Lifetime Value. Do you want more returning customers? The kind of customers who spend more money and visit more often? Then a loyalty program could be the perfect tool to add to your customer retention arsenal. Why? You may ask. Let’s start with the most reasonable fact: It makes you more money. Well—if it’s done the right way, of course.

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How Silicon Valley Ate Itself – and What Comes Next

INSEAD Knowledge

The Valley’s pre-eminence isn’t going anywhere, but its special gloss has faded. And that’s a good thing, for both society and the future of innovation.

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