Hype
JUNE 21, 2018
"Living labs" is a label applied to an array of very different innovation infrastructures that did not make it in the Jargon Madness finals of Forbes but is nonetheless “trendy, but confusing.” In this post, you will learn what it means and how linging labs is a usefuly concept for open innovatino programs.
Impartner
JULY 31, 2018
“On average, a company can take six to 12 months to build a homegrown portal. “ If your current partner portal isn’t helping optimize your partners’ performance, it is likely costing you money and time. Wouldn’t it be nice if that time you are spending building a portal could be distributed to a cause that could improve your sales and in turn make you more money?
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Partnership on AI
NOVEMBER 15, 2018
Together with the National Science Foundation’s (NSF) Directorates for Computer and Information Science and Engineering (CISE) and Social, Behavioral and Economic Sciences (SBE), the Partnership on AI (PAI) is pleased to announce a joint $4.5 million funding pool for high-risk, high-reward research at the intersection of the social and technical dimensions of AI.
SFE Partners
AUGUST 22, 2018
Over 40 years ago, Xerox established the world's first sales operations unit: a dedicated team to help salespeople sell faster, better and more efficiently. Their job? To take on activities such as forecasting, sales planning and territory design. Or in group leader J. Patrick Kelly’s words, “all the nasty number things that you don’t want to do, but need to do to make a great sales force.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Successful Channels
FEBRUARY 16, 2018
In 1850, Isaac Singer introduced the first automatic sewing machine to be sold to homemakers and seamstresses for $10. Up to that point, sewing machines sold for hundreds of dollars almost exclusively to commercial businesses. . Isaac Singer needed to create an entirely new channel to represent, demonstrate, sell and service his invention to a yet-to-be-developed consumer and small business sewing market.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
SamePage
DECEMBER 19, 2018
Teamwork apps usually win awards for being great at the one thing they focus on: team communication, task management, productivity, file sharing, etc. You won't often see one app leading in multiple award categories, but in 2018, that's exactly what Samepage did. How? And more importantly, why? Allow us to send you into 2019 with the answers: Language.
Dinkel Business Development
DECEMBER 14, 2018
Tuesday, December 4 Bisnow The Future of Downtown Baltimore 7:30am - 10:30am Hyatt Regency Baltimore Inner Harbor WHY? Great topic and speakers. There will be discussion around investing in the CBD, the national Opportunity Zone program and the future of the urban core. Wednesday, December 5 Baltimore County Chamber of Commerce Digital Marketing Workshop 9:00am - 12:00pm Sheraton Baltimore North WHY?
Agorize
DECEMBER 11, 2018
Last week’s launch of China’s Chang’e-4 spacecraft to the dark side of the moon showed that the sky’s the limit for China’s achievements and ambitions in technology and innovation. China’s online economy is booming, there are over 802 million Internet users (out of a population of 1.6 billion) , and many companies want a slice of the digital pie. For foreign companies, their entrance into the Chinese market can be a bumpy road due to a combination of cultural and communication differences, compl
ExactHire - Partnership
JULY 24, 2018
Have you jumped on the podcast-listening wave yet? If not, now’s your chance to listen to ExactHire’s own Jessica Stephenson talk with JoDee Curtis and Susan White, co-hosts of the “The JoyPowered Workspace Podcast,” about considerations for choosing and implementing HR Technology. Topics include making a business case for new HR technology, what to seek in a software application, and how to determine if a vendor’s customer support is really as exceptional as they say it
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Partnership on AI
OCTOBER 16, 2018
The Partnership on AI was established to bring together diverse global voices to realize the promises, minimize the challenges, and better understand the impacts of artificial intelligence. Today, we are delighted to announce that our partnership has become a little more global, and even more diverse, with the inclusion of our first member from China – Baidu.
Partnership on AI
JULY 31, 2018
The Partnership on AI exists to study and formulate best practices on AI, to advance the public’s understanding of AI, and to provide a platform for open collaboration between all those involved in, and affected by, the development and deployment of AI technologies. To succeed in this mission, we need deep involvement from diverse voices and viewpoints that represent a wide range of audiences, geographies, and interests.
Partnership on AI
NOVEMBER 8, 2018
We are excited to announce that we have added 10 new organizations to the growing Partnership on AI community. The latest cohort of new members represents a diverse range of sectors, including media and telecommunications businesses, as well as civil rights organizations, academia, and research institutes. These new members will bring valuable new perspectives.
Impartner
NOVEMBER 29, 2018
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 1: Build it and They Will Come! Background: After more than 20 years in the channel, I sometimes feel like Santiago, Ernest Hemingway’s hero, unlucky in my quest to get the big fish. For Santiago, this was taken literally, for me, it’s been all about getting the best from my channel program.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impartner
DECEMBER 10, 2018
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 2: Small or Big Fishes? Small or Big Fishes: Here is the question, “Should you focus your channel sales and marketing efforts on catching and retaining the big fish, or try to net as many small fishes as possible?” Over my numerous years in the channel, I have found many companies struggle with this and yo-yo constantly between one approach and to the other.
Impartner
OCTOBER 24, 2018
“That meant having one system channel partners could access where everything they need to be successful was at their fingertips with secure authentication.” As the pure-play global leader in the fast-growing PRM market, Impartner’s priority is the success of our customers. Among the list of Impartner’s world-class customers lies manufacturing leader Ingersoll Rand.
Impartner
OCTOBER 4, 2018
“Impartner’s 10 Minutes 2 Modernize Your Portal, provided a customized look at your company’s instance within Impartner’s portal.” 650 breakout sessions and more than 170,000 attendees compile just a few data points from this year’s Dreamforce event. Impartner was honored to attend the show this year alongside some of the industry’s leading companies.
Impartner
SEPTEMBER 21, 2018
Featuring Marketo, McAfee, Fortinet, and Splunk. Dreamforce is a sprawling showcase of today’s technology leaders, vying for attention from top corporations to be part of their tech stacks. The field is crowded, and the overwhelming amount of choices can actually slow down, not speed up the process of ensuring a company’s set of tech solutions is truly helping them stand apart in the market.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Impartner
AUGUST 9, 2018
“If your engagement is decreasing, you aren’t getting ahead of your competitors.” Delivering targeted newsletters to thousands of partners is not only expensive, but it’s also time-consuming. Find out how you can deliver targeted content to your partners on your schedule, with just one click. Common Targeted Newsletter Issues. Most companies manually deliver several newsletters each day to targeted audiences.
Impartner
JULY 27, 2018
“If your channel partners don’t know the value of your products, how are they going to successfully sell them?” If you are in the business of selling, you want your channel partners to perform well. While we face many obstacles when it comes to closing a deal, marketing to our channel partners doesn’t have to be one of them. To market to your partners successfully, you must consider them as a chance to grow your revenue and reach goals.
Impartner
JULY 24, 2018
“Entering new vertical markets or industries can be challenging because they require you to understand the dynamics of that industry.” When Partners sell your solutions, your revenue, market share, and profit increases. As a bonus, Partners can give you access to market segments you would not otherwise penetrate. Most technology companies maximize profit by maximizing revenue.
Impartner
JULY 20, 2018
“Many of the new players like accounting firms, marketing agencies, and consultants do not even know what the IT channel is.” By now, the fundamentals of channel development are common knowledge. At Impartner’s customer conference, the channel experts talked about this in great detail. Of course, there are different requirements for each type of vendor, but with experience and effort, you could build the right channel programs , tools, and partner portals.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Impartner
JULY 17, 2018
“Keeping track of opens, clicks, and bounces allow you to make future decisions when sending your newsletter.” Last week we posted 5 ‘donts’ when sharing the news with your channel partners. This week we want to give you the 5 ‘dos’ and how you can implement them into your news delivery strategy. Do ask recipients what they want to receive – Give your channel partners the choice about what content they receive from you and when.
Impartner
JULY 12, 2018
“Your channel partners are not all going to be interested in the same information since they all belong to different markets.” We are all looking to improve our channel communications strategy. Don’t be fooled into thinking you can apply the same approach to prospects, partners, and customers. In order to deliver news effectively, you must treat them as individuals.
Impartner
JULY 6, 2018
” Personalization can and has to go a lot further when communicating with your channel partners. “ . Adding the recipient’s name to newsletters hardly counts as personalization… well, not in this century anyway. Personalization can and has to go a lot further than this when communicating with your channel partners. That’s if you actually want them to read your content and stay engaged.
Impartner
MAY 18, 2018
“CRM solutions are built for direct, one-to-one sales, and not multi-touch channel sales.” Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data. The opposite is true as well.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Impartner
MAY 8, 2018
“Whether you are looking to obtain tangible or intangible goals, staying within budget is a key component to planning a successful event.” You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations. Channel events are not only a great way to network, but a prime opportunity to show your partners how much you care about them.
Impartner
APRIL 30, 2018
“Study your partners’ performance to gain insight into their potential.” 1. Why Segmentation is Important. The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.
Impartner
APRIL 22, 2018
“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. If they do, they quite often don’t incorporate all the factors affecting partner profitability into their programs.
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