Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps
PartnerTap
JANUARY 17, 2024
As I mentioned in Sales Is Broken Part 1 , traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for failing to hit their targets. But there’s a more fundamental change causing the quota shortfall: buyers no longer want to talk with sales reps.
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