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CES 2022: Showcasing Advanced CASE Capabilities, Color Changing Cars, Cool Chips, and More

Frost & Sullivan

Although subdued compared to earlier editions – several biggies like Google, Intel, Amazon, Waymo, and Meta decided to go virtual, a keynote address by General Motors’ Mary Barra was recorded in faraway Detroit, and attendance at around 40,000 was barely a quarter of what it was in 2020 – it nevertheless stirred up significant buzz.

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Ongoing Market Consolidation Points at the Booming Video Opportunity

Frost & Sullivan

Since taking over the CEO role in August 2020, Poly CEO Dave Shull has taken an approach of incremental innovation and has largely pursued a strategy that is focused on driving higher sales with incremental investments in Poly’s most successful products. They are ready to jump in to fully capture the opportunities in hybrid work.

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Frost & Sullivan CES 2021 Roundup: Electrification and Connected CX Take Center Stage

Frost & Sullivan

Cadillac Lyriq’s 33-inch LED display is outstanding but the scene-stealer is the driver experience it is creating by marrying engineering with art through its partnership with creative design studios, Territory Studio and Rightpoint. Late last year GM also showcased its Ultifi, a customer experience platform as part of this ecosystem.

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Ultimate guide to SaaS affiliate marketing

Impact

The software hub of an ecosystem that connects SMEs with couriers and couriers with marketplaces, Easyship helps sellers of all sizes reach customers all over the world. In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com.

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By investing in the partner experience, Walmart nurtures advocacy: Watch now

Impact

But when it came to managing its partnerships, Walmart’s technology wasn’t quite so unified, with two different platforms to handle mobile and desktop transactions. That not only was a hassle for its partners, it also created data pipeline blockages, complicated data attribution, and impeded scalability for the partnership program.

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Canva harnesses the power of 9,000 partners with Impact: Watch now

Impact

Canva’s popularity has soared globally, but until late 2019, its partnership program had yet to take off. They had avid users around the world, but they didn’t have a way to scalably harness that fan base to drive referrals — until they found Impact Partnership Cloud, that is. Customization is key for Canva.

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