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Google Next 2024: AI Engagement For Channel Amped Up

Channel Insider

Google Cloud has used its recent Google Next 2024 event to unveil new programs and opportunities to benefit its partner network, particularly around AI. The local opportunity In Australia and Aotearoa New Zealand, Google Cloud appointed Gary Denman as Head of Partners and Alliances in February of this year.

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Citrix for MSPs: Is It a Viable Option for MSPs in 2024?

Channel Insider

Some of the transformations the company has made to improve its customer and partner relationships include its higher value offerings through its merger with TIBCO, enhanced incentive programs, the addition of bigger-name alliance partners, and improved ties within the channel. appeared first on Channel Insider.

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Recapping 'Multiply: ImpartnerCon 2024'

PLM Alliances

Attendees got to participate in events hosted by top industry analysts and channel executives, Impartner product user sessions, as well as networking opportunities with prominent thought leaders from the channel partnerships industry. Check out the presentation deck here.

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EY and ServiceNow Deepen Ties to Tackle GenAI Compliance, Governance & Risk

Channel Insider

EY and ServiceNow have expanded their strategic alliance to offer robust solutions for generative AI (GenAI) compliance, governance, and risk management. One topic dominates the C-suite agenda in 2024 — the transformative potential offered by AI.

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Telcos to Spend Big on Cloud Services Over the Next Four Years

Channel Insider

The report reveals that operators will inject $26 billion into cloud services in 2024, with spending surging to $65 billion in 2028. Read about Dell’s alliance with Nokia and how the collaboration is creating new opportunities for channel partners to deliver telecom solutions and foster business growth.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. I hear so often from channel and partner people that “my partners are my customers” – which is wrong. Channel managers get reassigned. They have a CEO who is outspoken in her mission to transform the entire organization.

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.