ALD Automotive and LeasePlan Bid Farewell to Old Avatars, Embrace New Brand Identity as Ayvens
Frost & Sullivan
OCTOBER 19, 2023
Global mobility leader is on track to realize agenda of its three year, strategic roadmap PowerUP 26, even as competitors look to strategic alliances and differentiation as key strategies to counter the larger entity’s impact. Hailed as a “strategic milestone”, the new brand name will go into effect in 2024.
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