Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem
TIM Review
OCTOBER 29, 2021
Complementarities are products or services that are sold separately but used together, each creating value for the other (Kapoor & Lee, 2012). The strategy described in this section is based on a model that more widely synthesizes findings from literature on ecosystems, representing the views of multiple authors. Introduction.
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