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Customer service vs customer experience: Key differentiators

IBM Business Partners

Customer experience involves customer experience management (CXM), which refers to strategies, technologies and practices for improving business results by creating an ideal experience for anyone interacting with a company. And while some common KPIs relate to both disciplines, others are more closely aligned with one than another.

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8 Kanban Board Templates for Agile Marketing

Planview Blog

Editor’s Note: For this post on Kanban board templates for Agile marketing, we’re excited to welcome Jim Ewel to the Planview blog. Since 2010, he has helped over 70 organizations adopt Agile to their marketing practice using the approach in his best-selling book, The Six Disciplines of Agile Marketing. Demand Generation.

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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channel management.

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Partnerships Model: Fostering Success through a Unified Approach

Mindmatrix

There are different types of partnership models that companies can adopt, such as strategic alliances, joint ventures, co-development partnerships, technical integration partners, distribution partnerships, or channel partnerships. This framework becomes your partner maturity model for continuously improving your channel performance.

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Generative AI use cases for the enterprise

IBM Business Partners

The speed and scale of generative AI’s ability to create new content and useful assets is difficult to pass up for any discipline that relies on producing high volumes of written or designed content. Project management and operations : Generative AI tools can support project managers with automation within their platforms.

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Unlocking success: Key components of a winning customer experience strategy

IBM Business Partners

Meeting customer expectations requires discipline and compassion across the entire customer journey map. One way to create personas is to track customer interactions such as purchases, time of purchase, and types of purchases in a customer relationship management (CRM) database.

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channel management.