blog micro-events-to-generate-macro-results 
Jake Jorgovan
FEBRUARY 26, 2022
With marketing budgets under pressure, many of the world’s biggest brands have turned to influencer marketing to reach their customer base. As for the smaller businesses that would benefit most from this powerful form of advertising, they simply do not have the resources to carry out campaigns. But first, what is influencer marketing exactly?
Impact
DECEMBER 19, 2023
Sixty-nine percent of brands reported that they plan to use primarily nano- or micro-influencers. You have a niche audience Macro-influencers attract followers with diverse demographics and interests—it’s harder for a brand to resonate with a large portion of that creator’s audience. But can you get brand deals as a small influencer?
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Impact
NOVEMBER 30, 2022
Some might say it started with popular blog writers. 60 percent of marketers said that influencer-generated content performs better and drives more engagement than branded posts. Since in-person entertainment was no longer possible, audiences engaged more with influencer user-generated content for entertainment. .
Impact
NOVEMBER 3, 2021
Popular macro- and mega-influencers come with a huge price tag, with Kylie Jenner, to pick one example, commanding a whopping $1 million per sponsored Instagram post. Figuring out how to pay influencers in ways that are mutually beneficial, cost-effective, and forward-looking takes some knowledge and creativity. Get my free guide].
Impact
NOVEMBER 3, 2021
Popular macro- and mega-influencers come with a huge price tag, with Kylie Jenner, to pick one example, commanding a whopping $1 million per sponsored Instagram post. Figuring out how to pay influencers in ways that are mutually beneficial, cost-effective, and forward-looking takes some knowledge and creativity.
Impact
JULY 20, 2023
Micro- and nano-influencers sometimes have higher engagement rates. Micro-influencer (10,000 to 49,999 followers). Macro-influencer (100,000 to 1 million followers). The best creators for your brand reach your target audience and generate engagement. These influencers usually have small and niche audiences.
Impact
SEPTEMBER 2, 2021
Research shows that 60 percent of all consumers consult blogs, vlogs, or social media posts before considering a product purchase, and that influencer marketing can generate 11 times the return on investment (ROI) of traditional advertising. This guide covers: 1. The definition of influencer marketing. Who are social media influencers?
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