Data is essential: Building an effective generative AI marketing strategy
IBM Business Partners
SEPTEMBER 6, 2023
In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. The familiar IT adage, “garbage in, garbage out,” still applies; high-quality data is essential to yield a high-quality result.
Let's personalize your content