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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

Key takeaways from this blog Creators are well-positioned to provide maximum value as brand budgets get cut. Brands and influencers unite to overcome economic challenges As brands revamp their marketing strategies, understanding their shifting priorities can help you better position yourself for success. ” 2.

Finance 105
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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes. One of their key roles is conducting solid campaign management. Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. Use tools like PESTEL analysis to understand macro-environmental factors.

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How RevOps Can Break Down Silos and Transform the Customer Experience

PLM Alliances

We’re sharing our tips with you in a five-part blog series. Why you need a holistic go-to-market strategy We define a ‘go-to-market strategy’ as not only the various routes-to-market your solutions take, but also the plan your organization undergoes to define and manage relationships that allow you to build winning customer experiences.

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Top 30 B2B Content Marketing Agencies

Jake Jorgovan

Learn about notable clients who have seen success with these agencies, providing reassurance and credibility. Faster execution: With dedicated resources, agencies can quickly turn around projects, keeping you agile in your marketing efforts. Besides, they can also do excellent SEO management.

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The Evolving Role of the Chief Marketing Officer in 2024

Jake Jorgovan

CMOs hold a critical position in shaping the success and image of their organizations. We will explore how changes in technology, consumer behavior, and business models are reshaping the CMO’s responsibilities and strategies. As we step into 2024, the role of the CMO is undergoing a major shift.

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Calculating the Six Hidden Costs of Waste in Software Development 

Planview Blog

Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines. Adopting a flexible approach to project and product management allows for quick pivoting away from lower priority tasks towards high-value work.

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How Long Does It Take for White-Label SEO to Show Results?

SEO Magazine

Every website has its unique set of ranking factors, and each will have its unique set of challenges. Fourth, the amount of time and effort that you are willing to put into your SEO campaign will directly impact the results. The more time and effort you are willing to put in, the faster you will see results.