Impact

JULY 20, 2023

They invite followers to watch them get ready in Reels, post Stories of themselves in the desert, and tag brands in their outfit posts. Winning loyal customers: Influencers often have a strong community of loyal followers who listen to their recommendations. But there’s one problem—they’re at home on their couch.

Collaboration 52

Collaboration Partnership management 52

Impact

JULY 7, 2021

The link usually is included within a: Blog post Coupon page Product review Banner advertisement Product comparison portal Email campaign Social media channel. Now, many enterprises customize payouts and decide which actions to compensate — and how. Strategies that worked just a few years ago are no longer ideal.

Partnering capability and readiness 59

Partnering capability and readiness Credit 59

Impact

NOVEMBER 3, 2021

Popular macro- and mega-influencers come with a huge price tag, with Kylie Jenner, to pick one example, commanding a whopping $1 million per sponsored Instagram post. Monetary compensation and comped attendance at events became commonplace as influencer payment options. Get my free guide].

Credit 59

Credit Partnering capability and readiness Collaboration Fintech 59

Impact

NOVEMBER 3, 2021

Popular macro- and mega-influencers come with a huge price tag, with Kylie Jenner, to pick one example, commanding a whopping $1 million per sponsored Instagram post. Monetary compensation and comped attendance at events became commonplace as influencer payment options. Marketers agree: Influencer marketing is expensive.

Credit 52

Credit Partnering capability and readiness Collaboration Fintech 52