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The Chief Marketing Officer's Guide to Successful Campaign Management

Jake Jorgovan

Simply put, campaign management is how a marketing campaign gets planned, executed, and analyzed. Your Step-by-Step Plan: Market and Competitor Analysis: Start with a detailed analysis of your market. Chief Marketing Officers (CMOs) are the brains behind a brand’s image and marketing successes.

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Case Study: 80% Increase in Organic Search Visibility

SEO Magazine

This case study explores a successful SEO campaign that dramatically improved a client’s organic keyword rankings by 80% within 6 months. It allowed us to adjust plans as needed swiftly without much hassle. Project Overview In this project, we tackled the issue of low visibility online. Our strategy had to be smart.

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Leadership in Executive Search & Recruiting: 30 Key Thought Leaders in the Executive Search & Recruiting Industries

Jake Jorgovan

Basically, they share insights that can significantly enhance your hiring practices, helping you attract and retain top talent more effectively. Thought leaders bring a wealth of knowledge, innovative strategies, and industry insights that can transform your hiring practices and talent acquisition. Let’s dive in.

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How to Unlock Flow Visibility and Predictability Using a Value Stream Management Solution

Planview Blog

This drive for efficiency and effectiveness is the foundation of modern business strategy. In this blog post, we’ll delve into how to maximize value within the first 12 months of using a value stream management (VSM) solution. It’s not enough to aim for just “faster, cheaper, and higher quality.”

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Leadership in HR: 34 Key thought leaders in the HR Industry

Jake Jorgovan

Thought leaders in HR provide invaluable insights into emerging trends, effective strategies, and innovative practices. By keeping up with their publications, talks, and social media content, you can stay ahead of the curve in the ever-evolving HR landscape, ensuring that your strategies and approaches are current and effective.

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6 Elements of Effective Strategic Planning

PLM Alliances

While the business operations framework is a continuous cycle in which each stage informs the next, developing a strategic plan is the best place to start. During the strategic planning process, an organization performs three steps: Builds or modifies the foundational strategic vision and mission.

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Strategic Planning Vs. Operational Planning: 7 Main Differences

ClearPoint Strategy

Strategic planning and operational planning are both vital to an organization’s success. To help answer them, first we’ll walk through the definitions of strategic planning vs. operational planning. What is a strategic plan? What is an operational plan? Are they the same?

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