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Why Your Go-To-Market Strategy Matters

PLM Alliances

Sustaining a competitive advantage. Sustaining a competitive advantage. Product innovation is not enough. Most companies get born through product innovation. But as a market matures, it is harder to sustain innovation. Product innovation happens on the edges. Most markets fall into one of two patterns.

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Project Portfolio Management in the Front-End of Innovation of Research Centers: a Literature Review

TIM Review

Effective portfolio management is vital to successful product innovation. It is about resource allocation. PPM is well-established in the “new product development” (NPD) phase (Cooper et al., 2001)and already well understood in the scope of companies that develop radical or incremental products. Cooper, Scott J.

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Ultimate guide to affiliate marketing

Impact

Affiliate marketing is a $12 billion industry * globally, with $6.8 What is affiliate marketing and how to get started. Est reading time: ~12 minutes. billion of that figure coming from the United States alone. Even during uncertain times, affiliate marketing remains a top-performance channel. How does affiliate marketing work?

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The advantages and disadvantages of ERP systems

IBM Business Partners

Enterprise resource planning (ERP) solutions offer organizations a one-stop-shop for managing daily operations. It’s important to understand how enterprise resource planning can work for an organization and its capabilities at a granular level. The other advantage is ERP offers the latest data in real-time.

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