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State of Cloud Marketplaces 2022

Tackle.io

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

But now a third channel — the partnership channel — exists, and affiliates are simply one example within a much wider range of partnership options. Todd was the first employee at Commission Junction, now CJ Affiliates and has particular insights into the affiliate world. Affiliate networks practically grew up with the internet.

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