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The Essential Guide to Partner Planning

PLM Alliances

Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channel management.

article thumbnail

The Essential Guide to Partner Planning

PLM Alliances

Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channel management.

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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.