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Five inspiring ideas for your next brand-to-brand partnership

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One thing that really sets apart the partnerships channel from traditional marketing and sales is that it brings your brand inside a consumer’s existing circle of trust. To inspire your thinking, here’s a look at just five of the many kinds of brand-to-brand partnerships driving growth for businesses today.

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Ultimate guide to SaaS affiliate marketing

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Download our ebook: Ultimate guide to SaaS affiliate marketing. These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Software companies can form alliances with other companies to reach further than they would on their own.

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Why do partnership marketing? Check out these powerful benefits

Impact

But perhaps more importantly, partnership marketing is a necessary new avenue of growth as older, established methods become less efficient. . Want to learn more about how partnerships are outpacing established marketing channels? Download What’s the channel hotter than paid search? Get my free guide.